Innovation and the General Manager / Edition 1

Innovation and the General Manager / Edition 1

by Clayton M. Christensen
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McGraw-Hill Companies, The

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Innovation and the General Manager / Edition 1

Clay Christensen is world-renowned in the field of innovation. His book is the first general manager's instruction kit for managing innovation. It was developed from Christensen's Harvard course and it helps students and managers learn to address the issues related to managing innovation more effectively. Its first purpose is to help them understand the challenges of coordination and interoperability in innovation and to equip them with the tools to manage these complex interactions effectively. Its second purpose it to help future managers develop an intuition for sorting out symptoms from their underlying causes and to give them vicarious experience, through case studies, in resolving those root causes.

Product Details

ISBN-13: 9780073659152
Publisher: McGraw-Hill Companies, The
Publication date: 01/05/1999
Pages: 600
Product dimensions: 7.30(w) x 9.10(h) x 0.90(d)

Table of Contents

Introduction: Innovation and the General ManagerModule 1: Value Networks and the Impetus to Change 1.1 Disruptive Technologies: Catching the Wave 1.2 Continuous Casting Investments at USX Corporation 1.3 Hewlett Packard: The Flight of the Kittyhawk 1.4 Teradyne: Corporate Management of Disruptive Change Teradyne: The Aurora Project Module 2: Finding New Markets for New and Disruptive Technologies 2.1 Eli Lilly and Company: Innovation in Diabetes Care Patterns in the Evolution of Product Competition 2.2 Studio Realty 2.3 Gunfire at Sea Discovering What Has Been Discovered: What Job Was Your Product Hired to Do? 2.4 Du Pont Kevlar: Aramid Industrial Fiber (Abridged) Discovery-Driven Planning 2.5 Electric Vehicles: Pipe Dream or Product of the Future Module 3: Linking Strategy and Innovation 3.1 Linking Strategy and Innovation: Materials Technology Corporation 3.2 Becton Dickinson: Worldwide Blood Collection Team (Abridged) 3.3 Managing Innovation at Nypro, Inc. (A) (and more...)

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