Innovation by Design: What It Takes to Keep Your Company on the Cutting Edge

Innovation by Design: What It Takes to Keep Your Company on the Cutting Edge

by Gerard H. Gaynor

Hardcover

$27.95

Product Details

ISBN-13: 9780814406960
Publisher: AMACOM
Publication date: 05/01/2002
Pages: 320
Product dimensions: 6.32(w) x 9.10(h) x 1.21(d)

Table of Contents

Prefacexiii
Acknowledgmentsxvii
Chapter 1Perspectives on Innovation1
Innovate Now or Pay Later3
Choice or Chance6
The Innovation Continuum7
Sources of Innovation17
Organizational Governance18
Innovation Must Be Nourished20
Innovation Myths21
Summary22
Chapter 2Innovation Types and Product Classes24
Standard Categories of Innovation24
The Innovation Matrix28
Classification Inconsistencies30
A Simplified Classification31
Product Classifications34
Product Platforms40
Summary45
Chapter 3Genesis of Innovation46
Innovation in Established Organizations47
Top-Down Innovation48
Bottom-Up Innovation51
Innovation in the Start-Up54
Independent Innovators55
Role of Teams in Innovation56
From Individual to Team58
Innovators Break the Rules and Change the Game60
Managing the Dynamic Tensions in Innovation62
Summary71
Chapter 4The Innovation Process72
Process Considerations73
Process Models76
Limitations of Process Models85
Summary86
Chapter 5Innovation Process Design88
Idea-Concept-Invention Stage91
Pre-Project Stage107
Measuring Success110
Project Stage111
Product Launch/Follow-Up Stage112
Summary113
Chapter 6What Is Organizational Culture?115
Backdrop on Culture115
Classification of Culture116
Reconciling Research on Cultures123
Cultural Stagnation125
Changing a Culture128
Culture Histories129
Summary133
Chapter 7Culture: From Theory to Practice135
Optimizing People Involvement136
Guiding Management Practices141
Encouraging Professional Attitudes148
Summary154
Chapter 8Dimensions of Organizational Resources155
People155
Intellectual Property157
Access to Information158
Technology159
Marketing and Sales160
Time161
Distribution163
Customers164
Suppliers165
Production Capability166
Operational Facilities168
Finance169
Summary170
Chapter 9Dimensions of Organizational Infrastructure172
Purposes174
Organizational Vision175
Organizational Objectives176
Strategic Planning or Strategy177
Organizational Structure179
Management Attributes181
Uncertainties and Risks183
Support for Innovation185
Role of Policies, Procedures, and Practices185
Essential Partnerships186
Leadership188
Communicating189
Summary190
Chapter 10What It Takes to Be an Innovator191
Skills194
Leadership in Innovation194
Characteristics203
Attitudes209
The Innovator's Knowledge Base211
Innovator as a Career Option213
Opportunity to Innovate214
The Innovator's Challenge218
Summary219
Chapter 11The Virtual Innovation Prevention Department220
Resist Change221
Refuse to Obsolete Products222
Reject New Thinking223
Focus on Single Issues224
Disregard the Blind Spots226
Be Uninformed228
Don't Tolerate Mavericks229
Focus Only on the Next Quarter Results230
Institutionalize Traditions231
Use Inflexible Hiring Practices232
Make It Hard to Find the Decision Makers233
Use Corporate Accounting Practices at All Levels234
Keep Decision Processes Secret235
Have an Ineffective Bureaucracy236
Maintain a Nonsupportive Infrastructure237
Keep Organizational Structures Rigid238
Don't Allow Anyone to Break the Rules239
Don't Integrate Organizational Capability239
Refuse to Buy Innovation240
Allow Organizational Politics to Drive Decisions241
Summary242
Chapter 12The Innovation Audit243
Organizational Resources244
Organizational Infrastructure246
Current Culture247
Limitations for Growth249
Leadership250
Management251
Tolerance of Constructive Mavericks253
Support for Innovation254
Tolerance of Failure254
Integration of Functions and Disciplines255
Scope of Activities256
Power and Politics257
Level of Bureaucracy258
Rational Decision Making258
Acceptance of Change259
Innovation Initiative and Risk261
Micromanagement262
Role of Superstars263
Use of Consultants264
Sensitivity to Interdependencies266
Quality of Work Life267
Identifying New Opportunities268
Organizational Drivers269
Chapter 13Making Innovation Happen270
Beginning the Process270
Understanding Organization Limitations273
Results of the Innovation Audit274
Feasibility Analysis276
Innovation Actions279
Designing a Transition Model290
Measuring Innovation Success292
One More Program293
What Not to Do294
How to Work 101295
Summary296
Index297

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