Learn from the Best
Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"--is measurably more important for innovation than just being creative.
The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method).
Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas:
- How you can build a personal reputation for innovation
- What techniques you can use to amplify your innovation capital
- How you can garner attention for your ideas and projects and persuade audiences to support them
- What it means to provide visionary leadership and how you can achieve it
Featuring interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.
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|Publisher:||Harvard Business Review Press|
|Product dimensions:||6.10(w) x 9.30(h) x 2.10(d)|
About the Author
Jeff Dyer is the Horace Beesley Distinguished Professor of Strategy at Brigham Young University's Marriott School and an adjunct professor at the Wharton School, University of Pennsylvania. Dyer is a coauthor of The Innovator's DNA (with Hal Gregersen and Clayton M. Christensen) and The Innovator's Method (with Nathan Furr). He is widely published in Harvard Business Review, Forbes, and other business journals.
Nathan Furr is a strategy professor at INSEAD. He is a coauthor of Leading Transformation (with Kyle Nel and Thomas Zoega Ramsoy) and The Innovator's Method (with Jeff Dyer) and has contributed numerous articles to Harvard Business Review, Sloan Management Review, Forbes, Inc., and other business media.
Curtis Lefrandt is the CEO of the Innovator's DNA consultancy. Prior to founding Innovator's DNA, Lefrandt worked as a consultant at Innosight, on the iPod team at Apple, in venture capital investing, and as a social entrepreneur.
Dyer, Furr, and Lefrandt are cofounders of Innovator's DNA, a consultancy that enables organizations to build a culture of innovation.
Author social media/website info:
Jeff Dyer: innovatorsdna.com, @Jeffrey_Dyer, innosight.com, @InnovatorsDNA, @innovators_dna
Nathan Furr: innovatorsdna.com, insead.edu, @nathan_furr, @InnovatorsDNA, @innovators_dna
Curtis Lefrandt: innovatorsdna.com, @clefrandt, @InnovatorsDNA, @innovators_dna
Table of Contents
1 Innovation Capital: The Capacity to Win Resources to Innovate 1
2 Who You Are: (and What You Can Do to Improve) 31
3 Who You Know: (and Who to Focus On) 65
4 What You Are Known For: (and Ways to Become Known) 89
5 Personal Impression Amplifiers: Broadcasting, Signaling, and Storytelling 119
6 Idea Impression Amplifiers: Materializing, Comparing, Committing, and FOMO 141
7 The Virtuous Cycle of Innovation Leadership 169
8 Innovation Capital as a Source of Organizational Competitive Advantage 195
Conclusion: Concrete Steps for Putting It All Together 223
Appendix: How We Rank the World's Most Innovative Leaders 235
About the Authors 263