Innovation for the Fatigued: How to Build a Culture of Deep Creativity

Innovation for the Fatigued: How to Build a Culture of Deep Creativity

by Alf Rehn


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How many presentations on innovation has the world seen recently? Thousands? Millions? We are experiencing 'innovation fatigue' whereby we feel cheated by the endless rounds of consultants who come in to our organisations, deliver conceptual models that don't stick with the realities of business and then leave again. Companies and teams are left feeling more deflated than before, and with not one single idea that's taken root or impacted the bottom line. Saving Innovation argues it is worth fighting for the concept and study of innovation in organisations. Business leaders are always looking over their shoulders for the next Uber moment to overtake them, and they recognize that innovation needs to be a top priority. But how does one innovate? This book is the antidote to the rehashing of empty promises that pervade the innovation industry. It delivers a practical model that places the success of innovation squarely within the realms of company culture. By designing a company culture that nurtures ideas, but also defends against incrementalism and fads, we can rediscover the powerful basics of imagination, empathy, play and courage, which are all instrumental in delivering real impactful innovation. Saving Innovation will detail where companies have gotten innovation wrong, whilst celebrating and studying the ones that lead the way. With unique, relatable and varied examples, renowned innovation and creativity professor, Alf Rehn, distils a blueprint of how we can get innovation back on track, and crucially instil change at speed and with real concern for market demands.

Product Details

ISBN-13: 9780749484088
Publisher: Kogan Page, Ltd
Publication date: 03/28/2019
Series: Kogan Page Inspire Series
Pages: 224
Product dimensions: 5.40(w) x 8.40(h) x 0.80(d)

About the Author

Alf Rehn is a noted thought leader and professor in the fields of innovation and creativity. Having appeared on Thinkers50 Guru Radar in 2016, Alf is currently professor of innovation, design and management at the University of Southern Denmark. He is a popular international strategic advisor and professional speaker who has delivered close to 1,000 keynotes worldwide, advised Fortune 500 companies, and somewhat surprisingly, was the first Westerner to keynote on innovation in the Democratic People's Republic of Korea. A best-selling author, Alf has been featured in the Financial Times , the Sunday Times and Harvard Business Review.

Table of Contents

** Chapter - 01: Introduction – Between Cognitive Surplus and Innovation Fatigue; ** Chapter - 02: Of Yawns and Broken Windows – How Ideas Die in the Modern Corporation; ** Chapter - 03: Respect, Reciprocity and Reflection – Creating Inclusive Innovation Cultures; ** Chapter - 04: Nurturing Curiosity, Imagination and Play; ** Chapter - 05: Making Meaning, Being Bold, Creating Courage; ** Chapter - 06: Time, Velocity, Slack – Working at the Speed of Innovation; ** Chapter - 07: Diverse by Design – Beyond Monocultures; ** Chapter - 08: Pulling It All Together

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