ISBN-10:
0195142306
ISBN-13:
9780195142303
Pub. Date:
04/24/2003
Publisher:
Oxford University Press, USA
Innovation Management: Strategies, Implementation, and Profits / Edition 2

Innovation Management: Strategies, Implementation, and Profits / Edition 2

by Allan Afuah
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Product Details

ISBN-13: 9780195142303
Publisher: Oxford University Press, USA
Publication date: 04/24/2003
Edition description: REV
Pages: 400
Product dimensions: 9.40(w) x 6.00(h) x 0.90(d)

Table of Contents

1. Introduction and Overview
I. FUNDAMENTALS
2. Models of Innovation
3. The Underpinnings of Profits: Assets, Competences, and Knowledge
4. Sources and Transfer of Innovation
II. STRATEGIZING
5. Recognizing the Potential of an Innovation
6. Reducing Uncertainty: The Role of Technological Trends, Market Regularities, and Innovation Strategy
7. Choosing a Profit Site: Dynamic Competitive Analysis
8. Strategic Choice or Environmental Determinism
9. Identifying Potential Co-competitors
10. Strategies for Sustaining Profits
III. IMPLEMENTING AND PROTECTION OF PROFITS
11. Financing Entrepreneurial Activity
12. Implementation of the Decision to Adopt
IV. GLOBALIZATION
13. Globalization for Innovations
14. Innovating for Emerging Economies
15. Role of National Governments in Innovation
16. The Internet: A Case in Technological Change
Strategic Innovation Process
Appendix 1 Standards and Dominant Designs
Appendix 2 Organizational Structures
Appendix 3 Organizational Boundaries
Glossary
Case 1: Netscape Corporation
Index

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