Successful innovation occurs when an invention that is related to a product, service or process in some part of the organization’s value chain is joined with a business design, which in turn is implemented with discipline and skill, through innovation management. It is recognized as one of the primary reasons for growth and success in organizations. Factors that drive innovation include people, leadership, creativity, process, culture and investment. Innovation can be initiated anywhere in an organization, even at the lowest levels.
Successful organizations have realized that while innovation and marketing together form the core of competitive business strategy, the key to growth and profit is how that strategy is implemented and managed.
Innovation Management: Strategies, Concepts and Tools for Growth and Profit combines the extensive knowledge and international experience of authors Shlomo Maital and D. V. R. Seshadri. The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.
With numerous international and Indian case studies, and action learning points to illustrate concepts and strategies to readers, this book will be invaluable to business leaders, strategic thinkers, practicing managers and students.
|Series:||Response Books Series|
|Edition description:||Second Edition|
|Product dimensions:||7.20(w) x 9.20(h) x 1.40(d)|
Table of Contents
STRATEGIES AND CONCEPTS FOR INNOVATION
The Innovation Imperative
The Innovation Portfolio
What to Innovate
The Innovation Voices
How to Innovate
The Innovative Mind
TOOLS FOR PROFIT AND GROWTH
Hidden Costs, Hidden Benefits
Optimizing and Eliminating Them
'Survival of the Fittest'
People, Knowledge and Machines
In Search of a Free Lunch
Scale and Scope
Scaling Markets of One
Learning Curves are Made, Not Born
Where Is the Money?
Markets, Demand and Customer Intimacy
Decision-Making in an Uncertain World
Competing by Collaborating