The Innovator's Manifesto: Deliberate Disruption for Transformational Growth

The Innovator's Manifesto: Deliberate Disruption for Transformational Growth

by Michael Raynor

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Product Details

ISBN-13: 9780385531672
Publisher: The Crown Publishing Group
Publication date: 08/09/2011
Sold by: Random House
Format: NOOK Book
Pages: 256
File size: 5 MB

About the Author

Michael E. Raynor is a director at Deloitte Consulting LLP, where he works with clients in just about every industry, exploring the challenges of corporate strategy, innovation and growth. He has also been one of Deloitte’s most sought-after and requested speakers. Michael is the coauthor, with Clayton Christensen, of the bestselling book The Innovator's Solution, and the author of the critically acclaimed The Strategy Paradox, one of BusinessWeek’s 10 Best Business Books of 2007. His third book, The Innovator's Manifesto, has already garnered much attention from the media, including a review from the Financial Times that calls him "one of the most articulate and interesting of the strategists," and being ranked in Inc.Magazine/800-CEO-Read's September 2011 Top 25 Business Book Bestseller list. He lives with his family in Ontario, Canada.

From the Hardcover edition.

Table of Contents

Foreword: From Art to Science vii

Prologue: The Five-Percentage-Point Solution 1

Part I Prediction

Chapter One A Problem of Prediction 17

Chapter Two Better by Half 32

Part II Explation

Chapter Three How 53

Chapter Four If 88

Chapter Five When and How Long 114

Part III Application

Chapter six Deliberately Disruptive 135

Chapter Seven Investing for Innovation 160

Chapter Eight Organizing for Innovation 180

Epilogue: Creative Creation 199

Acknowledgments 203

Appendix A Delimitations and Limitations of the Experiments 207

Appendix B Image Illusions 210

Appendix c Experimental Method and Statistical Analysis 212

Appendix D Divisional Revenues Generated by Disruption at Johnson & Johnson 220

Notes 227

Index 233

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