Inside Live Events: Your Playbook for Mastering the Experience

by Bob Priest-Heck, Carrie Freeman Parsons

Overview

The ultimate resource for learning how to design, plan, build, and manage extraordinary events!

Events matter. When people come together to share ideas, they can forever change the course of progress. No one knows that better than Bob Priest-Heck and Carrie Freeman Parsons of the Freeman Company, one of the world's leading event companies. These two event pros have seen firsthand the power of uniting people to explore innovative ideas, grow businesses, advance education, improve the art and science of healing, and create memories that last forever.
Inside Live Events lifts the curtain on how to create successful large events—such as trade shows, conferences, expositions, and business meetings. This book explores a proven four-phase design-thinking methodology to help you
• create memorable experiences,
• design moments and events that matter,
• connect people who will change the world,
• plan effective experience marketing.
Providing clarity, expert guidance, and essential resources, Inside Live Events is an indispensable tool kit. So whether you're an established event planner or new to this exciting industry, get ready to learn absolutely everything you need to know—from high-level planning to the nitty-gritty details—from two of the top event-planning experts.

Product Details

BN ID:	2940184678269
Publisher:	Greenleaf Book Group, LLC
Publication date:	01/21/2025
Sold by:	Barnes & Noble
Format:	eBook
File size:	759 KB

About the Author

Bob Priest-Heck is known as a visionary leader of people and events. He has always worked at the forefront of innovation in the events industry, with extensive experience across business sectors, technologies, and geographies. He is respected for his progressive efforts in technology, advocacy, sustainability, and safety. Bob joined Freeman in 2011 and in 2018 became the first nonfamily member to serve as Freeman CEO. Bob retired from Freeman in 2024 but continues to serve on its board of directors as well as on other boards. As a champion of transformation, he is optimistic about the future of the events industry and hopes this book will encourage young people to consider a career in events as a way to provoke and lead positive change.
Bob and his wife enjoy living in the San Francisco area. They are proud of their three amazing daughters. Bob continues to blog at bphconnect.com.

Carrie Freeman Parsons grew up in the events business and serves as chair of the board at Freeman (her grandfather is founder Buck Freeman; her father is chair emeritus Don Freeman). Carrie employs forward-thinking strategies that maintain the company’s reputation as an industry innovator while staying true to its core values. Carrie has been frequently recognized by her peers and the industry at large for her outstanding contributions and achievements. As an active member of Conscious Capitalism, she’s unwilling to claim success based solely on the bottom line; instead, Carrie is dedicated to leading a socially responsible organization. Just as she pushes the boundaries on what it means to create amazing brand experiences, she simultaneously provides future generations with the skills needed to make the world a better place. She hopes this book will further that effort.
Carrie lives in Dallas with her husband and is the proud mother of two exuberant young adults.