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Inside Steve's Brain
     

Inside Steve's Brain

3.7 6
by Leander Kahney
 

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One of USA Today's Best Business Books of 2008-now updated with a new chapter

It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other

Overview

One of USA Today's Best Business Books of 2008-now updated with a new chapter

It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.

Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions.

This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.

Editorial Reviews

Publishers Weekly
Throughout his storied Silicon Valley career, Apple CEO and Pixar Studios founder Steve Jobs has been labeled, among other things, an egomaniac, a Zen Buddhist, a business mastermind, a sociopath and a music mogul. Blogger, author and Wired News editor Kahney, who has chronicled Apple in previous books (The Cult of Mac), attempts to plumb the depths of Jobs's prodigious mind in this engrossing biography. The author devotes much time to the sensational aspects of Jobs' life, including his demeaning and ferocious interactions with employees, his relentless high-mindedness and fanatical attention to detail, clearly demonstrating how his tyrannical and perfectionist impulses have have shaped the award-winning designs and consumer-friendly products that have made Apple a juggernaut. Though it doesn't penetrate the Mac man's psyche too deeply, and sections on tangential figures like Apple design guru Jonathan Ive and Apple Store visionary Ron Johnson can meander, those searching for a telling portrait of Jobs's management style and its impact on Apple will not be left wanting.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From the Publisher
"A rich, essential read for [fans] to get inside Jobs' head and discover what makes Apple insanely great."
-USA Today

Product Details

ISBN-13:
9781591841982
Publisher:
Penguin Publishing Group
Publication date:
04/17/2008
Pages:
304
Product dimensions:
5.38(w) x 7.34(h) x 1.10(d)
Age Range:
18 Years

Meet the Author

Leander Kahney is the news editor for Wired.com and primary author of the Cult of Mac blog. He is also the author of two acclaimed books, The Cult of Mac and The Cult of iPod.

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Inside Steve's Brain 3.7 out of 5 based on 0 ratings. 6 reviews.
Guest More than 1 year ago
If you're interesting in knowing more about how Steve Jobs has been managing Apple or Pixar, this book is for you! This book is NOT about Steve's crazy, nasty habits like always parking in handicapped spaces (although the book does mention some of his excesses). As a matter of fact, the author is a bit biased about Apple, but that doesn't impact on the reading (it's not like he tries to hide Steve's flaws either). This book is about how has Steve's personality had an impact on Apple's culture. How did he manage to orchestrate Apple's turnaround when he came back in 1997. How does he unleash innovation at Apple. As an added bonus the book contains a lot of tidbits about Apple / Pixar / NeXT history. A great read!
Guest More than 1 year ago
this is an amazing book. I don't usually write reviews but i loved this book so much that i had to. Im a high school student and needed a book for a report. Steve Jobs is my hero so i picked this book. His business styles are amazing. He truly is a man who knows how to get things done and to his standards. I recomend this book to anyone. whether in the business world or not. i personally love Mac's so learning a little bit about what goes on inside the company was also a plus. BUY THIS BOOK!!!
Anonymous More than 1 year ago
Anonymous More than 1 year ago
The book is at least good entertainment. It is a nice summary of Jobs' behavior and phylosophy. It would be more compelling if the facts described were confirmed by Jobs himself or if he would provide his own insights on his thoughts and strategies.
Anonymous More than 1 year ago
Guest More than 1 year ago
I have a Mac, my second one. From the explicit description in the book, I'm a bozo for using Apple products, cleverly devised by a perfectionist elitist and his crew. Juxtaposing Apple with Microsoft to the exclusion of Linux is misleading. Read 'The Cathedral and the Bazaar' to see that Open Source gives better experience without the insanity of Jobs & Co. The Mac, iPod, etc., are going to be donated to a charity I've had enough of worshiping elitism.