Hiring a real estate agent to help you buy or sell a home seems simple enough. After reading Inside the Sell, you'll appreciate how important it is to have the right agent on your side. In an informative and engaging style, authors Hans Wydler & Steve Wydler reveal the hidden pitfalls of real estate transactions, including conflicting incentives, institutional laziness and just plain bad habits. These practices are often costly, yet heretofore invisible to consumers.
Filled with practical explanations, anecdotes, humor and intelligent tips, Inside the Sell levels the playing field between consumers and REALTORS® and provides a handy roadmap for you to identify and select a great agent who can help you navigate your way through a successful home purchase or sale. Bottom line, Inside the Sell will help you net a bigger return on the sale of your home and save you money on your next purchase.
Both Ivy League educated, Hans & Steve (also known as "The Wydler Brothers") draw upon their prior professional experience in business and law, as well as over 20 years combined experience as REALTORS®. As the saying goes, knowledge is power, so prepare to arm yourself as Hans and Steve take you "inside the sell!"
|Product dimensions:||5.10(w) x 7.20(h) x 0.70(d)|
|Age Range:||18 Years|
About the Author
HANS WYDLER has over 20 years experience in sales, marketing and business negotiations. He has been a Washington, DC area resident since 1994 and lives in Bethesda, Maryland with his wife and two children. Hans has an M.B.A. from Harvard Business School and a B.A. from Yale University.
Table of Contents
Introduction: Why You Need This Book 1
A Primer on the Real Estate Industry 7
Part 1 Conflicts and Hidden Dangers 17
Follow the Money 19
Neighborhood Specialists: Friend or Foe? 37
Liquidity: The White Elephant 43
The Listing Agreement: It's a Cookbook 51
Commission Structure: Which One Is Right for You and Why You Should Care 57
Signs That Your Agent Is Lazy, Incompetent, or Worse 69
Part 2 Getting It Right 81
The Key to Selling Your Home: Our Secret Sauce 83
Presentation: Staging Is Not Decorating 93
Pricing: What's My Home Worth? 103
Negotiating: It's Not lust About Price 115
Picking an Agent: What to Look for in and Expect from Your Agent 133
About Wydler Brothers 151
Most Helpful Customer Reviews
Wonderful book and a must read for anyone delving into the complicated and dynamic real estate market. Not only educational, but an entertaining book as well! Hans and Steve are expert in their field and their knowledge of the industry is unparalleled. Whether you're a buyer, a seller or an investor, the information provided in this book will be instrumental in ensuring your next transaction will be smooth. Hans and Steve effectively articulate how to employ best practices to aid you in mastering the acquisition of residential real estate. Worth every penny!!
The Wydler Brothers wrote a fabulous book! This book is filled with information that every buyer and seller needs to know and it applies to every transaction, whether you're buying an investment property or selling your long time home. Their honesty and advice is spot on. As a Realtor I love this book because their advice is how to every Realtor should handle their clients...with open honesty and sound advice. I highly recommend this book.
I found out about the book “Inside The Sell” by Hans Wydler & Steve Wydler through a “Home & Design” magazine issue. Both my husband and I intend on permanently residing in the Washington D.C. area and eventually purchasing a long term home that we would live in for the rest of our current lifetimes around the timeframe of 2015 to 2018. This book does include some detailed information that pertains to both buyers and sellers. For instance, there is information included on neighborhood specialists and key points to look for when working with an agent. A large portion of the facts in the book are geared towards the seller. However, a buyer would also still find this book helpful because some of the focus points that affect a seller also indirectly tie in to a buyer. Of course, there are much more details included in this book and “Inside The Sell” by Hans Wydler & Steve Wydler is best for those who have a strong preference in gathering objective information in regards to real estate buying/selling.