Inside the Sell Real Estate: Top Agents Reveal Unspoken Secrets and Dangers of Buying and Selling Your Home

Inside the Sell Real Estate: Top Agents Reveal Unspoken Secrets and Dangers of Buying and Selling Your Home

by Hans Wydler, Steve Wydler


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Product Details

ISBN-13: 9781936961078
Publisher: Linx Corporation
Publication date: 07/01/2012
Pages: 160
Product dimensions: 5.10(w) x 7.20(h) x 0.70(d)
Age Range: 18 Years

About the Author

STEVE WYDLER, a former transactional attorney, graduated cum laude from Dartmouth College and was Law Review at Vanderbilt Law. A Washington, DC area resident since 1995, he lives in McLean, Virginia with his wife, two daughters and border collie.

HANS WYDLER has over 20 years experience in sales, marketing and business negotiations. He has been a Washington, DC area resident since 1994 and lives in Bethesda, Maryland with his wife and two children. Hans has an M.B.A. from Harvard Business School and a B.A. from Yale University.

Table of Contents

Introduction: Why You Need This Book 1

A Primer on the Real Estate Industry 7

Part 1 Conflicts and Hidden Dangers 17

Follow the Money 19

Neighborhood Specialists: Friend or Foe? 37

Liquidity: The White Elephant 43

The Listing Agreement: It's a Cookbook 51

Commission Structure: Which One Is Right for You and Why You Should Care 57

Signs That Your Agent Is Lazy, Incompetent, or Worse 69

Part 2 Getting It Right 81

The Key to Selling Your Home: Our Secret Sauce 83

Presentation: Staging Is Not Decorating 93

Pricing: What's My Home Worth? 103

Negotiating: It's Not lust About Price 115

Picking an Agent: What to Look for in and Expect from Your Agent 133

Conclusion 149

About Wydler Brothers 151

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Inside the Sell Real Estate: Top Agents Reveal Unspoken Secrets and Dangers of Buying and Selling Your Home 5 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Wonderful book and a must read for anyone delving into the complicated and dynamic real estate market. Not only educational, but an entertaining book as well! Hans and Steve are expert in their field and their knowledge of the industry is unparalleled. Whether you're a buyer, a seller or an investor, the information provided in this book will be instrumental in ensuring your next transaction will be smooth. Hans and Steve effectively articulate how to employ best practices to aid you in mastering the acquisition of residential real estate. Worth every penny!!
Anonymous More than 1 year ago
The Wydler Brothers wrote a fabulous book! This book is filled with information that every buyer and seller needs to know and it applies to every transaction, whether you're buying an investment property or selling your long time home. Their honesty and advice is spot on. As a Realtor I love this book because their advice is how to every Realtor should handle their clients...with open honesty and sound advice. I highly recommend this book.
Joyachiever More than 1 year ago
I found out about the book “Inside The Sell” by Hans Wydler & Steve Wydler through a “Home & Design” magazine issue. Both my husband and I intend on permanently residing in the Washington D.C. area and eventually purchasing a long term home that we would live in for the rest of our current lifetimes around the timeframe of 2015 to 2018. This book does include some detailed information that pertains to both buyers and sellers. For instance, there is information included on neighborhood specialists and key points to look for when working with an agent. A large portion of the facts in the book are geared towards the seller. However, a buyer would also still find this book helpful because some of the focus points that affect a seller also indirectly tie in to a buyer. Of course, there are much more details included in this book and “Inside The Sell” by Hans Wydler & Steve Wydler is best for those who have a strong preference in gathering objective information in regards to real estate buying/selling.