Women are at a disadvantage when it comes to car-buying because we are socialized not to create tension, stand our ground or directly challenge others. Car salespeople are quite aware of this fact, which is why women usually end up paying more than men for the exact same same car. The Insider's Guide shows you how to overcome your desire to be agreeable, as it takes you through the car-buying process and explains how you can get the most for your trade-in and pay the least for your new car. It start out by listing the information you should have at hand when you go to the dealership, as well as giving tips on how you should dress and present yourself. The Guide also points out the tactics used by salespeople and exposes their weaknesses. Most importantly, gives specific pointers on negotiating skills and strategies you can use to exploit your advantage as a buyer to the fullest. They say that knowledge is power, but there is nothing like a little preparedness to embold even the meek.