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In this revolutionary guide, Stanford University Professor and international bestselling author of inGenius adopts her popular course material to teach everyone how to make imaginative ideas a reality.
As a leading expert on creativity, Tina Seelig has continually explored what we can each do to unleash our entrepreneurial spirit. In Insight Out, she offers us the tools to make our ideas a reality. She clearly defines the concepts of imagination, creativity, innovation, and entrepreneurism, showing how they affect each other and how we can unlock the pathway from imagination to implementation, where our ideas then gain the power to inspire the imaginations of others.
Drawing on more than a decade of experience as a professor at the Stanford University School of Engineering, Seelig shows readers how to work through the steps of imagination, ideation, innovation, and implementation, using each step to build upon the last, to ultimately create something complex, interesting, and powerful. Coping with today’s constant change, everyone needs these skills to conquer challenges and seize the opportunities that arise. Seelig irrefutably demonstrates that these skills can be taught, and shows us how to mobilize our own energy and bring new ideas to life.
|Product dimensions:||6.30(w) x 9.00(h) x 1.00(d)|
About the Author
Tina Seelig earned her Ph.D. in neuroscience from Stanford University Medical School and is Professor of the Practice in the Department of Management Science and Engineering at Stanford's School of Engineering and executive director of the Stanford Technology Ventures Program. She is the international bestselling author of What I Wish I Knew When I Was 20 and inGenius: A Crash Course on Creativity. In 2009, Seelig was awarded the prestigious Gordon Prize from the National Academy of Engineering for her pioneering work in engineering education. Follow her on Twitter at @tseelig.
Table of Contents
Letter to Readers ix
Introduction Inspiration to Implementation 1
Part 1 Imagination
1 Engage: The Keys to the Building 25
2 Envision: All the World's a Stage 37
Part 2 Creativity
3 Motivate: You're the Customer 65
4 Experiment: Break Some Eggs 83
Part 3 Innovation
5 Focus: Take Out the Trash 105
6 Reframe: Retrain Your Brain 121
Part 4 Entrepreneurship
7 Persist: What floats Your Boat? 145
8 Inspire: Tell Me a Story 163
Conclusion The End Is the Beginning 183
Summary of Projects 197
Most Helpful Customer Reviews
Me being a student at the University of Baltimore's Entrepreneurship 300 The book "Insight Out": Is a helpful book by motivating one in their personal life and become and entrepreneur. I like reading books about motivation because that what move me towards my vision and goals in life. Tina Seelig help reader see the scientific side of being creative successful. What you put your mind to doing or envision an idea you can make it come to life if you just add imagination and creativity. The book makes one think outside the box when coming up with a business idea. I find that the end of the chapter activities are helpful in become fruition towards your visions and goal. This was a great book to read, however all the steps in to become successful come with challenges. This book illustrated some help for way to overcome the challenges. I would request this book to a friend buddy or just to anyone who need motion to their ideas and get them out of their head and into the world.
As a student at the University of Baltimore’s Entrepreneurship 300 class, I found author Tina Seelig’s book “Insight Out: Get Ideas Out of Your Head and Into the World” both insightful and inspirational. As a budding entrepreneur I found that her use of anecdotes coupled with her own personal experiences made for an extremely enjoyable read. Self-help books have not always appealed to me; I am not a fan of any literature that preaches as if theirs is the only way to come about obtaining my dream business. Tina Seelig’s approach appeals to the more scientific yet creative side of success. However creative you can become, however creative you can think about solving a problem is exactly how successful you can be at attaining your dream. I also found the activities at the end of each chapter relevant and provocative. I appreciated the opportunity to not only read about how I could bring my dreams to fruition, but also being offered the opportunity to reflect on how I might be able to apply what I was reading to current goals made the task of reading seem less like homework…it made it more “me” work. I would definitely recommend this book to other budding entrepreneurs like myself, who are not really fans of the traditional self-help book genre.