Temporarily Out of Stock Online
Why do some products make the leap to greatness while others don't?
Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can't do this, then it's not worth building anything.
- How do you decide which product opportunities to pursue?
- How do you get evidence that the product you're going to ask your engineering team to build will be successful?
- How do you identify the minimal possible product that will be successful?
- How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design and more?
- How can you adapt agile methods for commercial product environments?
Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You'll find that there's a very big difference between how the very best companies create products and all the rest.
Most Helpful Customer Reviews
This book should be required reading for anyone in product management / development (and all the people who work with them!). I never met a book that was as clearly and concisely articulated. I wish I'd had it as my guide 15 years ago when I got started in product management online. To save others from the stumbling that I went through I pass it along to clients. Loved Chapter 14: Product Principles - it seems so obvious and yet I hadn't thought to do it, ever. Whatever your role - this book will inspire!
Great read for any organization - big or small. I found the up front chapters on defining roles and responsibilities the most helpful. The light touches on personas, market research, etc are good references, but not deep enough.