Inspired: How to Create Products Customers Love

Inspired: How to Create Products Customers Love

by Marty Cagan

Hardcover(SILICON VALLEY PRODUCT GROUP, INC)

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Product Details

ISBN-13: 9780981690407
Publisher: SVPG Press
Publication date: 04/28/2008
Edition description: SILICON VALLEY PRODUCT GROUP, INC
Pages: 224
Product dimensions: 6.20(w) x 9.30(h) x 1.00(d)

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Inspired 4.7 out of 5 based on 0 ratings. 3 reviews.
Beth_Temple More than 1 year ago
This book should be required reading for anyone in product management / development (and all the people who work with them!). I never met a book that was as clearly and concisely articulated. I wish I'd had it as my guide 15 years ago when I got started in product management online. To save others from the stumbling that I went through I pass it along to clients. Loved Chapter 14: Product Principles - it seems so obvious and yet I hadn't thought to do it, ever. Whatever your role - this book will inspire!
Bobby_T More than 1 year ago
Great read for any organization - big or small. I found the up front chapters on defining roles and responsibilities the most helpful. The light touches on personas, market research, etc are good references, but not deep enough.
Anonymous More than 1 year ago