Inspiring Sustainable Behaviour: 19 Ways to Ask for Change

Inspiring Sustainable Behaviour: 19 Ways to Ask for Change

by Oliver Payne

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Product Details

ISBN-13: 9781136328565
Publisher: Taylor & Francis
Publication date: 05/07/2013
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 180
File size: 2 MB

About the Author

Oliver Payne started out in digital marketing in the mid-90's - a few short years after Tim Burners-Lee invented the internet as we know it. He went on to spend over a decade at Saatchi & Saatchi and Ogilvy - two of the biggest agency networks on the planet - creating adverts and innovative communications for some of the world's biggest companies, winning many of the advertising industry’s awards, and judging on award shows. At Ogilvy he served as a Partner, and Board member. Frustrated with established marketing practices he decided to set up his own agency - The Hunting Dynasty - to create behavioural communications that use our hidden quirks and apparent irrationalities.

Table of Contents

Part 1: The Expected  1. Just Ask  2. Ask Using The Right Words  3. Ask Using The Right Images  4. Ask At The Right Time  Part 2: The Unexpected  6. Ask –  But Have A Default Option  7. Ask For a Commitment (In The Future)  8. Ask in the Right Order  9. Ask Kinetically  Part 3: The Contradictions  10. Add Options  11. Take Away Options  12. Ask Using the Right Authority  13. Ask Using the Right Fake Authority  Part 4: The Conversations  14. Let the Feedback Ask the Question  15. Ask Nothing – Other Than to Go Public  16. Ask for it Back  Part 5: The Swerves  17. Ask a Different Question  18. Don’t Ask (Tell)  19. Make the Question Irrelevant

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