Integrated Direct Marketing / Edition 1

Integrated Direct Marketing / Edition 1

by Ernan Roman, Anne Knudsen
5.0 1
ISBN-10:
0844233498
ISBN-13:
9780844233499
Pub. Date:
03/01/1995
Publisher:
McGraw-Hill Companies, The

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Integrated Direct Marketing 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
This is the mandatory reading for any marketer or sales manager who has to deploy multiple tactics and media to achieve results. Written for the mid level to experienced user, it also works for the novice. Any sales manager will benefit from this book as they will learn how to better utilize the support of their marketing department.