Integrated Direct Marketing / Edition 1 available in Hardcover
- Pub. Date:
- McGraw-Hill Companies, The
Most Helpful Customer Reviews
Integrated Direct Marketing based on 0 ratings. 1 reviews.
This is the mandatory reading for any marketer or sales manager who has to deploy multiple tactics and media to achieve results. Written for the mid level to experienced user, it also works for the novice. Any sales manager will benefit from this book as they will learn how to better utilize the support of their marketing department.