Internal Marketing: Your Company's Next Stage of Growth / Edition 1

Internal Marketing: Your Company's Next Stage of Growth / Edition 1

by William Winston
ISBN-10:
0789060051
ISBN-13:
9780789060051
Pub. Date:
02/28/1996
Publisher:
Taylor & Francis
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Overview

Internal Marketing: Your Company's Next Stage of Growth / Edition 1

First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

Product Details

ISBN-13: 9780789060051
Publisher: Taylor & Francis
Publication date: 02/28/1996
Series: Haworth Marketing Resources Series
Edition description: New Edition
Pages: 176
Product dimensions: 6.00(w) x 8.60(h) x 0.70(d)

Table of Contents

Contents
Preface

  • Chapter 1: Definitions and Necessities
  • Chapter 2: What Do We Market?
  •  Chapter 3: To Whom Do We Market Internally?
  • Chapter 4: How Do We Market?
  • Chapter 5: Innovation?
  • Chapter 6: What Have We Gained?
  • Appendix 1: Addresses of Institutions Mentioned
  • Appendix 2: Marketing Typologies
  • References
  • Index

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