International Business: Environments and Operations / Edition 13

International Business: Environments and Operations / Edition 13

ISBN-10:
013212842X
ISBN-13:
9780132128421
Pub. Date:
03/08/2010
Publisher:
Prentice Hall
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Overview

International Business: Environments and Operations / Edition 13

An effective balance between authoritative theory and meaningful practice.

International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice.

Product Details

ISBN-13: 9780132128421
Publisher: Prentice Hall
Publication date: 03/08/2010
Series: Pearson Custom Business Resources Series
Edition description: Thirteenth Edition
Pages: 838
Product dimensions: 8.50(w) x 11.00(h) x 1.30(d)

Table of Contents

PART ONE: Background for International Business
1. Globalization and International Business
PART TWO: Comparative Environmental Frameworks
2. The Cultural Environments Facing Business
3. The Political and Legal Environments Facing Business
4. The Economic Environments Facing Businesses
5. Globalization and Society
PART THREE: Theories and Institutions: Trade and Investment
6. International Trade and Factor-Mobility Theory
7. Governmental Influence on Trade
8. Cross-National Cooperation and Agreements
PART FOUR: World Financial Environment
9. Global Foreign-Exchange Markets
10. The Determination of Exchange Rates
PART FIVE: Global Strategy, Structure, and Implementation

11. The Strategy of International Business
12. Country Evaluation and Selection
13. Export and Import Strategies
14. Direct Investment and Collaborative Strategies
15. The Organization of International Business
PART SIX: Managing International Operations
16. Marketing Globally
17. Global Manufacturing and Supply Chain Management
18. International Accounting Issues
19. The Multinational Finance Function
20. Human Resource Management

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