International Business: Strategy and the Multinational Enterprise / Edition 1 available in Hardcover
This book covers the same material and more when compared with other international business texts, yet it is priced for the student’s pocketbook.
A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student’s point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?"
Log on to International Business' companion website for student and instructor resources, featuring Lecture Notes, Lecture Slides, a TestBank, Practice Quizzes, Flash Cards, and useful links: www.cullenib.com.
|Publisher:||Taylor & Francis|
|Edition description:||New Edition|
|Product dimensions:||8.70(w) x 11.00(h) x 1.10(d)|
About the Author
John B. Cullen is a Professor in the Department of Management, Washington State University
K. Praveen Parboteeah is Associate Professor in the College of Business, University of Wisconsin, Whitewater
Table of Contents
Part One Introduction 1. Competing in the Global Marketplace 2. Strategy and the MNC Part Two The Global Context of Multinational Competitive Strategy 3. Global and Regional Economic Integration: An Evolving Competitive Landscape 4. Global Trade and Foreign Direct Investment 5. Foreign Exchange Markets 6. Global Capital Markets Part Three The Institutional and Cultural Context of Multinational Competitive Strategy 7. Culture and International Business 8. The Strategic Implications of Economic, Legal, and Religious Institutions for International Business Part Four Multinational Operational and Functional Strategies 9. Entry Strategies for MNCs 10. International Marketing and Supply-chain Management for MNCs 11. Financial Management for MNCs 12. Accounting for Multinational Operations 13. Organizational Structures for MNCs 14. International Human Resource Management 15. E-commerce and the MNC Part Five Ethical Management in the International Context 16. Managing Ethical and Social Responsibility in an MNC