Pub. Date:
Cengage South-Western
International Business / Edition 7

International Business / Edition 7

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Product Details

ISBN-13: 9780324206104
Publisher: Cengage South-Western
Publication date: 01/01/2005
Pages: 782
Product dimensions: 6.50(w) x 1.50(h) x 9.50(d)

About the Author

Dr Svetla Marinova joined Birmingham Business School in 2001. (University of Birmingham) She has previously held academic positions at Copenhagen Business School, The University of Groningen and the University of Gloucestershire teaching marketing and international business subjects. Her research interests are in International Marketing and international Business.

Marin Marinov is Professor of International Business and Management at the University of Gloucestershire.

Michael Czinkota is an Associate Professor at the McDonough School of Business at Georgetown University. He specializes in Marketing and International Business Strategy and has consulted with companies such as AT&T, IBM, General Electrics and Nestle. Professor Czinkota has been listed as one of the three most productive contributors to International Business Research in the Journal of International Business Studies. 

Ilkka Ronkainen is an Associate Professor at the McDonough School of Business at Georgetown University. He specializes in Marketing and International Business and has spoken on global business at IBM and at the Helsinki School of Economics, Finland.

Michael Moffett is an Associate Professor of Finance at Thunderbird, The Garvin School of International Management.

Table of Contents

Part 1The Impact of International Business1
1The International Business Imperative2
2Culture and International Business30
3National Trade and Investment Policies61
4Politics and Laws90
Part 2Theoretical Foundations115
5The Theory of International Trade and Investment116
6The International Economic Activity of the Nation: The Balance of Payments143
Part 3The International Business Environment163
7International Financial Markets164
8Economic Integration193
9Market Transitions223
Part 4International Business Preparation and Market Entry243
10International Business Research244
11International Business Entry and Expansion275
12Strategic Planning in International Business304
Part 5International Business Strategy and Operations329
13International Marketing330
14International Services366
15International Logistics and Supply-Chain Management387
16Multinational Financial Management418
17International Accounting and Taxation451
18International Human Resource Management474
19Organization, Implementation, and Control of International Operations503
20The Future532
Part 1 Cases
Part 2 Cases
Part 3 Cases
Part 4 Cases
Part 5 Cases
Name Index655
Subject Index662
Update 2003681
Opening Vignette: Update 2003683
International Business in the Aftermath of September 11, 2001683
China after WTO Membership688
Global Perspective Price Wars in China691

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