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International Business: A Managerial Perspective Plus 2014 MyManagementLab with Pearson eText -- Access card Package / Edition 8

International Business: A Managerial Perspective Plus 2014 MyManagementLab with Pearson eText -- Access card Package / Edition 8

by Ricky W. Griffin, Mike W. PustayRicky W. Griffin

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For International Business courses.

Successfully prepare students for the international marketplace.

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.

MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.

Teaching and Learning Experience
This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Provide a Thorough Understanding of Emerging Markets: Reinforce topics through numerous cases, inserts, and end-of-chapter questions and exercises.
  • Keep your Course Current and Relevant: New examples, exercises, and statistics appear throughout the text.

This package contains:

• 0133506290 / 9780133506297: International Business: A Managerial Perspective, 8e
• 0133543978 / 9780133543971: NEW MyManagementLab with Pearson eText Access Card for International Business: A Managerial Perspective, 8e

Product Details

ISBN-13: 9780133768756
Publisher: Pearson
Publication date: 04/29/2014
Edition description: Older Edition
Pages: 600
Product dimensions: 8.80(w) x 11.10(h) x 1.00(d)

Table of Contents




About the Authors


I. The World’s Marketplaces

1. An Overview of International Business

2. Global Marketplaces and Business Centers

3. Legal, Technological, Accounting, and Political Environments

4. The Role of Culture

5. Ethics and Social Responsibility in International Business


II. The International Environment

6. International Trade and Investment

7. The International Monetary System and the Balance of Payments

8. Foreign Exchange and International Financial Markets

9. Formulation of National Trade Policies

10. International Cooperation Among Nations


III. Managing International Business

11. International Strategic Management

12. Strategies for Analyzing and Entering Foreign Markets

13. International Strategic Alliances

14. International Organization Design and Control

15. Leadership and Employee Behavior in International Business


IV. Managing International Business Operations

16. International Marketing

17. International Operations Management

18. International Financial Management

19. International Human Resource Management and Labor Relations


Name Index

Company Index

Subject Index

Customer Reviews