International Business Strategy

International Business Strategy

by Werner Ketelhohn




This key text focuses on international business and, in particular, the impact of foreign market pressures on corporate strategy. The author examines the major influences on managers doing business in turbulent environments.

Advanced undergraduates, and postgraduate students on business and management courses, both in the UK and internationally will profit from this book. It will also appeal to senior international managers, especially in the areas of finance and marketing.

Full of international case studies Blends theory and practice

Product Details

ISBN-13: 9780750606455
Publisher: Taylor & Francis
Publication date: 06/01/1993
Series: Contemporary Business Series
Pages: 224
Product dimensions: 7.44(w) x 9.69(h) x (d)

Table of Contents

Preface; Introduction; Competitive and cooperative business strategy; International business strategy; Adjusting to environmental pressures; Doing business in turbulent environments; Conclusive remarks; Bibliography; Index.

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