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McGraw-Hill Professional Publishing
International Business, Student Edition / Edition 1

International Business, Student Edition / Edition 1

by McGraw-Hill Education, Glencoe


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Product Details

ISBN-13: 9780078685439
Publisher: McGraw-Hill Professional Publishing
Publication date: 01/17/2007
Series: International Business Series
Edition description: Student
Product dimensions: 8.40(w) x 10.70(h) x 0.70(d)
Lexile: 1070L (what's this?)
Age Range: 14 - 17 Years

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

Glencoe International Business © 2008
1. What is International Business?

2. Cultural and Social Influences

3. International Communications

4. Importing, Exporting, and International Trade

5. Governmental and Legal Influences

6. Economic and Geographic Influences

7. Currency and Risk Management

8. Business Ownership and Entrepreneurship

9. Organizational Management and Strategy

10. Production and Quality Control

11. Marketing and Promotion

12. Products, Pricing, and Distribution

13. Accounting and Financing Practices

14. Human Resource Management

15. International Career Planning

16. Technology and the Future Global Economy

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