The International Handbook of Electronic Commerce available in Paperback
- Pub. Date:
- Global Professional Publishing
The International Handbook of Electronic Commerce covers all aspects of the hot topic-e-commerce! The Handbook is designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems. It is designed as a practical “how to” guide, offering extensive examples to illustrate practical applications.
|Publisher:||Global Professional Publishing|
|Edition description:||Revised Edition|
|Product dimensions:||6.10(w) x 9.10(h) x 0.70(d)|
About the Author
Jae K. Shim is Professor of Business Administration at California State University, Long Beach, and a consultant for over twenty years. He is also president of the National Business Review Foundation.
Table of Contents
What this Book Will Do for YouAbout the Author1) The Growth of Electronic Commerce2) What is Electronic Commerce?3) World Wide Web and Electronic Commerce4) Intranet and Extranet5) Marketing and Advertising6) Electronic Data Exchange and XML7) Electronic Banking and Payments8) Network Security9) Legal, Ethical, and Tax Issues of Electronic Commerce10) Assurance Services11) Establishing a Presence on the Web and Business Online StrategiesGlossaryIndex