ISBN-10:
1906403449
ISBN-13:
9781906403447
Pub. Date:
02/28/2010
Publisher:
Global Professional Publishing
The International Handbook of Electronic Commerce

The International Handbook of Electronic Commerce

by Jae K. Shim

Paperback

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Overview

The International Handbook of Electronic Commerce covers all aspects of the hot topic-e-commerce!

The Handbook is designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems. It is designed as a practical “how to” guide, offering extensive examples to illustrate practical applications.

Product Details

ISBN-13: 9781906403447
Publisher: Global Professional Publishing
Publication date: 02/28/2010
Edition description: Revised Edition
Pages: 210
Product dimensions: 6.10(w) x 9.10(h) x 0.70(d)

About the Author

Jae K. Shim is Professor of Business Administration at California State University, Long Beach, and a consultant for over twenty years. He is also president of the National Business Review Foundation.

Table of Contents

What this Book Will Do for You
About the Author
1) The Growth of Electronic Commerce
2) What is Electronic Commerce?
3) World Wide Web and Electronic Commerce
4) Intranet and Extranet
5) Marketing and Advertising
6) Electronic Data Exchange and XML
7) Electronic Banking and Payments
8) Network Security
9) Legal, Ethical, and Tax Issues of Electronic Commerce
10) Assurance Services
11) Establishing a Presence on the Web and Business Online Strategies
Glossary
Index

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