The International Handbook of Market Research Techniques / Edition 2

The International Handbook of Market Research Techniques / Edition 2

by Robin J. Birn
5.0 1
ISBN-10:
0749438657
ISBN-13:
9780749438654
Pub. Date:
12/28/2002
Publisher:
Kogan Page, Ltd.
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Overview

The International Handbook of Market Research Techniques / Edition 2


* Standard text dealing with market research techniques

Product Details

ISBN-13: 9780749438654
Publisher: Kogan Page, Ltd.
Publication date: 12/28/2002
Edition description: 2nd ed.
Pages: 594
Product dimensions: 6.10(w) x 9.00(h) x 1.40(d)

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The International Handbook of Market Research Techniques 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
As editor of this title I can commend the second edition for having all the best techniques. Two new chapters - Quantitative Research over the Internet and Researching TV and Radio - are particularly additive to this edition