The International Handbook of Market Research Techniques / Edition 2
* Standard text dealing with market research techniques
|Publisher:||Kogan Page, Ltd.|
|Edition description:||2nd ed.|
|Product dimensions:||6.10(w) x 9.00(h) x 1.40(d)|
Most Helpful Customer Reviews
The International Handbook of Market Research Techniques based on 0 ratings. 1 reviews.
As editor of this title I can commend the second edition for having all the best techniques. Two new chapters - Quantitative Research over the Internet and Researching TV and Radio - are particularly additive to this edition