International Marketing in the Fast Changing World

International Marketing in the Fast Changing World

by Emerald Group Publishing Limited


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Product Details

ISBN-13: 9781785602337
Publisher: Emerald Group Publishing Limited
Publication date: 11/16/2015
Series: Advances in International Marketing , #26
Pages: 304
Product dimensions: 6.00(w) x 9.00(h) x 0.75(d)

Table of Contents

Revisiting Uppsala through the Lenses of New Ventures: A Longitudinal Study of Norwegian Firms.
Internationalization through E-Commerce. The Case of MultiBrand Luxury Retailers in the Fashion Industry.
Internationalisation Strategies and Industry Structure.
Small-Medium Sized Manufacturers’ Internationalization through Retail Store Openings Abroad: A Study of the Italian Fashion Industry.
A Taxonomy of Export-Pricing Strategies and Their Performance in International Markets.
Enhancing Organizational Performance of International SMEs through Inter-Firm Marketing Collaborations.
Examining Causal Relationships among International Experience, Perceived Environmental Uncertainty, Market Entry Mode, and International Performance.
International Marketing in Multinational Company Subsidiaries in Emerging Markets: A Multidimensional Approach.
The Moderating Roles of Organizational Learning and Strategic Flexibility on Marketing Strategic Change and Business Performance: Evidence from Firms in Thailand.
Impact of Acculturation, Consumer Affinity, and Inverse COO Effect on a Supplier Country’s Image from Exporting Professional Services to a Host Country: A Conceptual Framework.
Perceived Quality of Asian Brands by U.S. Consumers: Case of Cosmetic Brand Using Age as a Moderator.
Global Brand Attitude, Perceived Value, Consumer Affinity, and Purchase Intentions: A Multidimensional View of Consumer Behavior and Global Brands.
Copyright page.
International Marketing in the Fast Changing World.
International Marketing in the Fast Changing World – Introduction to Volume 26.
List of Contributors.
Advances in international marketing.
International Marketing in the Fast Changing World.

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