Internet Celebrity: Understanding Fame Online

by Crystal Abidin

Overview

The face of internet celebrity is rapidly diversifying and evolving. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career.  

This book presents a framework for thinking about the different forms of internet celebrity that have emerged over the last decade, taking examples from the Global North and South, to consolidate key ideas about cultures of online fame. It discusses the overall landscape, developments and trends in the internet celebrity economy, and cross-cultural lessons.

Product Details

ISBN-13:	9781787560796
Publisher:	Emerald Publishing Limited
Publication date:	07/16/2018
Series:	SocietyNow
Edition description:	New Edition
Pages:	192
Product dimensions:	5.08(w) x 7.80(h) x 0.43(d)

About the Author

Crystal Abidin is Postdoctoral Fellow with the Media Management and Transformation Centre (MMTC) at Jönköping University, Sweden, and Adjunct Researcher with the Centre for Culture and Technology (CCAT) at Curtin University, Australia. As a socio-cultural anthropologist of vernacular internet cultures, particularly young people’s relationships with internet celebrity, self-curation, and vulnerability, she has published extensively on Influencers, a multimedia form of vocational internet celebrity, and is currently working on projects in East Asia, Australia, and Scandinavia.

Table of Contents

Chapter 1. What is an Internet Celebrity any way? 
Chapter 2. Qualities of Internet Celebrity 
Chapter 3. Internet Celebrity and Traditional Media 
Chapter 4. From Internet Celebrities to Influencers

What People are Saying About This

Graeme Turner

"Crystal Abidin has produced a most useful book. It brings our understanding of internet celebrity right up to date, and does so with an exemplary attention to its proliferating diversity of form, content, structure and location."

Dr. Theresa M. Senft

"Want a globally-focused primer on an emergent entertainment phenomenon that is as (at times) as baffling as it is (at times) lucrative? This is definitely your book."

Chris Rojek

"A succulent collection of up to date and incisive contributions to the field of global micro-celebrity. It offers an impressive array of new ideas and arguments to help us to understand and research one of the characteristic developments of our time."

From the Publisher

'A succulent collection of up to date and incisive contributions to the field of global micro-celebrity. It offers an impressive array of new ideas and arguments to help us to understand and research one of the characteristic developments of our time.'

Chris Rojek, Professor of Sociology, City, University of London

Editorial Reviews

This book examines contemporary internet celebrity and fame, with examples from China, Japan, Singapore, South Korea, Taiwan, Australia, England, Sweden, and the US and platforms like Facebook, Instagram, Reddit, Tumblr, Twitter, and YouTube. It explains what internet celebrity is, including its history; the qualities of internet celebrity, focusing on exclusivity, exoticism, exceptionalism, and everydayness; the relationship between internet celebrity and traditional media, with discussion of common types of internet celebrity (viral stars, meme personalities, spotted and groomed investments, crowd-puller cameos, and weaponized microcelebrity); and influencers and the influencer industry.

Annotation ©2018

This book examines contemporary internet celebrity and fame, with examples from China, Japan, Singapore, South Korea, Taiwan, Australia, England, Sweden, and the US and platforms like Facebook, Instagram, Reddit, Tumblr, Twitter, and YouTube. It explains what internet celebrity is, including its history; the qualities of internet celebrity, focusing on exclusivity, exoticism, exceptionalism, and everydayness; the relationship between internet celebrity and traditional media, with discussion of common types of internet celebrity (viral stars, meme personalities, spotted and groomed investments, crowd-puller cameos, and weaponized microcelebrity); and influencers and the influencer industry.

Annotation ©2018