Internet Marketing for Dummies

Internet Marketing for Dummies


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Internet Marketing for Dummies by Frank Catalano, Bud E. Smith

This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.

Product Details

ISBN-13: 9780764507786
Publisher: Wiley
Publication date: 11/28/2000
Series: For Dummies Series
Pages: 360
Product dimensions: 7.30(w) x 9.20(h) x 0.80(d)

About the Author

Frank Catalano is an Internet marketing consultant and media commentator. Bud Smith is a longtime Web professional whose books include Creating Web Pages For Dummies®, 5th Edition.

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