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Meant as a guide for anyone interested in finding a place on the Internet frontier, this book covers every important facet of e-business and provides companies with specific actions to take based on actual dollar amounts they are prepared to invest. At the heart of this book are four guides created to showcase e-business strategies that work. Each speaks to a certain level of investmentthroughout the book the prophets provide tailored e-business advice and effective strategies for every budget. Topics covered include online shopping, planning for web site development, web content, marketing and advertising, and defining success.
|Publisher:||Information Today, Inc.|
|Product dimensions:||7.00(w) x 9.50(h) x 0.76(d)|
About the Author
Mary Diffley is the founder of United Computer Specialists, an Internet services company. She has published dozens of articles in publications such as the Rockland Review and the Hudson Valley Business Journal. She lives in Tappan, New York.