The Interplay of Influence: News, Advertising, Politics, and the Internet (with InfoTrac) / Edition 6

The Interplay of Influence: News, Advertising, Politics, and the Internet (with InfoTrac) / Edition 6

ISBN-10:
0534559387
ISBN-13:
9780534559380
Pub. Date:
07/25/2005
Publisher:
Cengage Learning
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Overview

The Interplay of Influence: News, Advertising, Politics, and the Internet (with InfoTrac) / Edition 6

Is there such a thing as unfiltered information? Not in today's age. THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE INTERNET gives you an understanding of how mass media operates in your world and how powerful it can be. And, you'll also discover the shaping role of the Internet in today's mass media. Plus, it's loaded with study tools and helpful reviews so you can get the grade you need in class, too.

Product Details

ISBN-13: 9780534559380
Publisher: Cengage Learning
Publication date: 07/25/2005
Edition description: REV
Pages: 408
Product dimensions: 7.40(w) x 9.10(h) x 0.60(d)

Table of Contents

1. The Media: An Introduction. 2. What Is News? 3. News as Persuasion. 4. Influencing the News Media. 5. Ratings and Revenues. 6. What Is Advertising? 7. Persuasion through Advertising. 8. Influencing Advertisers. 9. How to Influence the Media. 10. Political versus Product Campaigns. 11. News and Advertising in the Political Campaign. 12. The Internet. Index.

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