As you plan a milestone anniversary for your institution, learn from what others have already accomplished in their own communities. What worked? What didn't work? And why?
The book begins with an examination of why people are drawn to celebrating and commemorating anniversaries in their own lives and in their communities, as well as the institutional benefits of planning this type of programming.
The rest of the book features case studies of specific institutions that have planned and executed an anniversary celebration or commemoration. In-depth interviews with key staff members involved in the planning process at each organization provide the reader with ideas that can be adapted to their own celebrations, as well as pit-falls to avoid, funding opportunities, marketing plans, and visitor response.
Chapters are organized by the type of anniversary activity:
· Signature Events
· Programs and Tours
· Fundraising Campaigns
· Exhibitions, Books and Documentaries
· Audience Outreach and Community Involvement
· Commemorative Products and Souvenirs
A wide range of sizes and types of organizations are represented from across the country and around the world, including the Smithsonian National Museum of American History, The Andy Warhol Museum, The Imperial War Museum, Mackinac State Historic Parks, Woodrow Wilson House, the National Corvette Museum, Stan Hywet, Cincinnati Preservation Society, the Fort Wayne Children's Zoo, the City of South Bend, and much more. Plans can be scaled up or down, depending on your institution's resources.
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About the Author
Table of Contents
Chapter 1 Signature Events 7
Chapter 2 Programs and Tours 61
Chapter 3 Fundraising Campaigns 87
Chapter 4 Exhibitions, Books, and Documentaries 103
Chapter 5 Audience Outreach and Community Involvement 143
Chapter 6 Preservation Projects 167
Chapter 7 Partnerships 175
Chapter 8 Commemorative Products and Souvenirs 189
Appendix A Ohio Civil War 150 Interpretive Framework 201
Appendix B MacArthur Planning Timeline 209
Appendix C The Gardiner Museum Year at a Glance 211
Appendix D SB150 Brief Book 213
Appendix E SB150 Logo Guidelines 221
Appendix F Geffrye Museum of the Home Special Appeal 223
Appendix G Geffrye Museum of the Home Questionnaires for Teens 227
About the Author 237