Pub. Date:
Taylor & Francis
Interpreting Consumer Choice / Edition 1

Interpreting Consumer Choice / Edition 1

by Gordon Foxall, G. R. Foxall
Current price is , Original price is $175.0. You

Temporarily Out of Stock Online

Please check back later for updated availability.

Product Details

ISBN-13: 9780415477604
Publisher: Taylor & Francis
Publication date: 08/10/2009
Series: Routledge Interpretive Marketing Research Series , #10
Pages: 200
Product dimensions: 6.00(w) x 9.00(h) x 0.70(d)

About the Author

Distinguished Research Professor at Cardiff University, Gordon Foxall holds PhDs in industrial economics & business, and in psychology, and a higher doctorate (DSocSc). Author of the critically acclaimed Understanding Consumer Choice and coauthor of the best-selling Consumer Psychology for Marketing, Fellow of the British Psychological Association and the British Academy of Management, he is an Academician of the Academy of Social Science.

Table of Contents

List of Figures. List of Tables. List of Boxes. 1. Overview of the BPM. 2. The Story So Far. 3. Ways of Wondering. 4. The Meaning of Consumer Behavior. 5. A Model of Interpretation. 6. Interpreting Consumer Choice. 7. The Nature of the Interpretation. Afterword. References. Index.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews