ISBN-10:
0415477603
ISBN-13:
9780415477604
Pub. Date:
08/10/2009
Publisher:
Taylor & Francis
Interpreting Consumer Choice / Edition 1

Interpreting Consumer Choice / Edition 1

by Gordon Foxall, G. R. Foxall
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Product Details

ISBN-13: 9780415477604
Publisher: Taylor & Francis
Publication date: 08/10/2009
Series: Routledge Interpretive Marketing Research Series , #10
Pages: 200
Product dimensions: 6.00(w) x 9.00(h) x 0.70(d)

About the Author

Distinguished Research Professor at Cardiff University, Gordon Foxall holds PhDs in industrial economics & business, and in psychology, and a higher doctorate (DSocSc). Author of the critically acclaimed Understanding Consumer Choice and coauthor of the best-selling Consumer Psychology for Marketing, Fellow of the British Psychological Association and the British Academy of Management, he is an Academician of the Academy of Social Science.

Table of Contents

List of Figures. List of Tables. List of Boxes. 1. Overview of the BPM. 2. The Story So Far. 3. Ways of Wondering. 4. The Meaning of Consumer Behavior. 5. A Model of Interpretation. 6. Interpreting Consumer Choice. 7. The Nature of the Interpretation. Afterword. References. Index.

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