Intersecting Natural Language Processing and FinTech Innovations in Service Marketing

by Arjun J Nair (Editor), Sridhar Manohar (Editor), Yam B Limbu (Editor)

Overview

Disruptive paradigms emerge from the accelerating advancements in natural language processing (NLP) and financial technology (FinTech), which present unparalleled opportunities in customer engagement. In an era where personalized experiences and sophisticated artificial intelligence (AI) interactions are pivotal for brand success, it is imperative for businesses to capitalize on AI s capabilities for customer needs. By translating theoretical progress into actionable strategies, business can craft deeply personalized messages and experiences. Adopting these technologies to meet evolving consumer expectations and cultivating enduring customer loyalty is of strategic importance. Intersecting Natural Language Processing and FinTech Innovations in Service Marketing provides a meticulous analysis of these underlying technologies, bolstered by empirical case studies demonstrating successful integrations. Critical issues such as data privacy, security, and ethical considerations are also addressed, offering a comprehensive perspective on the opportunities and challenges inherent in this dynamic field. Covering topics such as pricing insinuations, key performance indicators (KPIs), and vulnerable consumers, this book is an excellent resource for computer engineers, marketers, policymakers, business owners, researchers, academicians, and more.

Product Details

ISBN-13:	9798369399453
Publisher:	IGI Global
Publication date:	04/25/2025
Pages:	658
Product dimensions:	8.50(w) x 11.00(h) x 1.32(d)

About the Author

Arjun J. Nair is working as a Professor with St. Lawrance College, Ontario, Canada. He has completed a Master of Science degree in Hospitality and Tourism Management from Madurai Kamaraj University, an MBA in Human Resources and Finance Management from the National Institute of Business Management in India, a Bachelor's Degree in Hotel Management from Calicut University in India and a Diploma in Hospitality Management from the American Hotel and Lodging Association in the United States. He holds professional memberships in several organizations, including the International Management Research and Technology Consortium in New York, the International Association of Innovation Professionals, the American Management Association, the National Human Resources Association and the Institute of Research Engineers and Doctors (Senior Member of the Universal Association of Arts and Management Professionals). With over 15 years of practical work experience in a variety of industries, such as education, exporting, hotel food and beverage, restaurant management and management training, he offers expertise in curriculum development, project management, lecturing, tutoring, general management, business administration, business development, staff management and public relations. He is a strategic thinker who has made significant contributions to training and facilitation, business development and the operations and management aspects of various organizations.