This book teaches readers about the three basic interview methods: structured interviews, semi-structured interviews, and unstructured interviews. The author discusses the various strengths, weaknesses, issues with each type of interview, and includes best practices and procedures for conducing effective and efficient interviews. The book dives into the detailed information about interviews that haven’t been discussed before – readers learn how and when to ask the "how" and "why" questions to get a deeper understanding of problems, concepts, and processes, as well as discussions on laddering and critical incident techniques.
Because so much of what UX practitioners do involves good interviewing skills, this is your one-stop resource with the definitions, processes, procedures and best practices on the basic approaches.
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|Product dimensions:||5.90(w) x 8.80(h) x 0.30(d)|
About the Author
Table of ContentsIntroduction
Chapter 1: Structured Interviews
Chapter 2: Semi-Structured Interview
Chapter 3: Unstructured Interview
Chapter 4: Phone Interviews
Chapter 5: Contextual Inquiry Interviews
Chapter 6: Laddering
Chapter 7: Focus Groups