Based on first-hand knowledge of many of the world's leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends.
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About the Author
Tony’s been an Account Executive in the Market Insights industry since 1999. Since then, he’s built multi-million dollar revenue streams for multiple companies and has serviced some of the biggest brands in the world. He lives with his wife and his new born son in Portland, Oregon.