Pub. Date:
Into the Value Zone: Gaining and Sustaining Competitive Advantage

Into the Value Zone: Gaining and Sustaining Competitive Advantage

by Ron Wood


Current price is , Original price is $91.0. You

Temporarily Out of Stock Online

Please check back later for updated availability.


Into the Value Zone provides business leaders with an uncomplicated approach to evaluate their own company and the competition. Professor Ron Wood explains strategies that will help managers to create and execute initiatives that achieve sustainable results with enduring value for their clients and to manage their company's assets with efficiency. Professor Wood outlines a concise business model for managers that highlights market trends, uncovers the impact of new technologies, and enables them to see their company's placement against the competition in The Big Picture.

Product Details

ISBN-13: 9780761840190
Publisher: UPA
Publication date: 03/27/2008
Pages: 220
Product dimensions: 6.30(w) x 9.42(h) x 0.83(d)

About the Author

Ron Wood is a Professor in the School of Management at Marist College, New York. Professor Wood has worked or consulted for firms, such as IBM, RWD Technologies, GE, and Johnson and Johnson. He has over thirty years of experience in strategic management, research and analysis, and management training.

Table of Contents

Chapter 1 A New Approach for Business Analysis Chapter 2 Sustaining Your Performance in the Value Zone Chapter 3 The Value Zone Hall of Fame Chapter 4 The Interconnectivity of the Elements of the Value Zone Chapter 5 Leadership—The Heart of the Value Zone Chapter 6 Building and Sustaining an Enduring Culture Chapter 7 Sustaining Profitable Growth Chapter 8 Continuous Expansion into New Markets Chapter 9 Creative and Imaginative Innovation Chapter 10 Building and Sustaining Efficient Business Chapter 11 Building and Sustaining Quality in Products and Services Chapter 12 Gain and Sustain Competitive Advantage Chapter 13 Conclusion Part 14 Appendix: Thomson Financial 25 Yr. Income Statement Part 15 Index

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews