INTRO TO BUSINESS 7E introduces students to the concepts and skills required for success in today's marketplace. This market-leading text provides an abundance of practical applications that connect students to the business world and allows them to explore the foundations of business operations. The text's survey-like approach is ideal for the first course for business students.
Part 1. BUSINESS IN THE GLOBAL ECONOMIC ENVIRONMENT. 1. Economic Decisions and Systems. 2. Economic Activity. 3. Business in the Global Economy. 4. Social Responsibility of Business and Government. Part 2. BUSINESS ORGANIZATION AND MANAGEMENT. 5. Business Organization. 6. Entrepreneurship and Small Business Management. 7. Management and Leadership. 8. Human Resources, Culture, and Diversity. 9. Career Planning and Development. Part 3. BUSINESS OPERATIONS AND TECHNOLOGY. 10. Marketing. 11. Business and Technology. 12. Financial Management. 13. Production and Business Operations. 14. Risk Management. Part 4. PERSONAL FINANCIAL MANAGEMENT. 15. Consumers in the Global Economy. 16. Money Management and Financial Planning. 17. Banking and Financial Services. 18. Consumer Credit. 19. Savings and Investment Strategies. 20. Insurance.