This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication.
Written and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.
|Publisher:||Macmillan Education UK|
|Product dimensions:||6.10(w) x 9.10(h) x 0.50(d)|
About the Author
Table of Contents
Introduction; M.Brake& E.Weitkamp.- The History and Development ofScience and its Communication; M.Brake.- Science in Popular Culture; N.Hook& M.Brake.- Writing Science; E. Weitkamp.- Broadcasting Science; T.Murcott.- Presenting Science; K.Bultitude.- Communicating Science in Museums and Science Centres; A.Boyle.- Science and the Citizen; C.Wilkinson.- Conclusion.
What People are Saying About This
With a good balance between the theoretical and practical aspects of science communication, the book discusses key methods and gives great tips for science communication in many areas ... ' – CAPJournal