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Cengage Learning
Introduction to Business / Edition 4

Introduction to Business / Edition 4

by Jeff Madura


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Product Details

ISBN-13: 9780324407112
Publisher: Cengage Learning
Publication date: 02/01/2006
Edition description: 4TH
Pages: 800
Product dimensions: 8.36(w) x 11.70(h) x 1.31(d)

About the Author

Jeff Madura serves as the SunTrust Bank Professor of Finance at Florida Atlantic University. The recipient of multiple awards for excellence in teaching and research, Dr. Madura has written several successful finance texts, including FINANCIAL MARKETS AND INSTITUTIONS. His research on international finance has been published in numerous journals, including JOURNAL OF FINANCIAL AND QUANTITATIVE ANALYSIS; JOURNAL OF MONEY, CREDIT AND BANKING; FINANCIAL MANAGEMENT; JOURNAL OF FINANCIAL RESEARCH; and FINANCIAL REVIEW. Dr. Madura has served as a consultant for international banks, securities firms, and other multinational corporations. In addition, he is a former director of the Eastern Finance Association and a former director and president of the Southern Finance Association. He earned his B.S. and M.A. from Northern Illinois University and his D.B.A. from Florida State University.

Table of Contents

Part IOrganization of a Business1
Chapter 1Planning a Business3
Chapter 2Selecting a Form of Business Ownership29
Chapter 3Business Ethics and Social Responsibility55
Part IIBusiness Environment89
Chapter 4Economic Environment91
Chapter 5Industry Environment119
Chapter 6Global Environment141
Part IIIManagement177
Chapter 7Fundamentals of Effective Management179
Chapter 8Organizational Structure207
Chapter 9Production Management231
Chapter 10Improving Production Quality and Efficiency259
Part IVManaging Employees287
Chapter 11Motivating Employees289
Chapter 12Hiring, Training, and Evaluating Employees315
Part VMarketing351
Chapter 13Product and Pricing Strategies353
Chapter 14Distribution Strategies385
Chapter 15Promotion Strategies409
Part VIFinancial Management439
Chapter 16Accounting and Financial Analysis441
Chapter 17Financing463
Chapter 18Business Investment493
Part VIISpecial Topics525
Chapter 19Information Systems and Technology527
Chapter 20Risk Management555
Chapter 21Synthesis of Business Functions581

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