ISBN-10:
0078747686
ISBN-13:
2900078747686
Pub. Date:
01/18/2007
Publisher:
McGraw-Hill Professional Publishing
Introduction to Business, Student Edition / Edition 1

Introduction to Business, Student Edition / Edition 1

by McGraw-Hill Education
Current price is , Original price is $121.75. You

Temporarily Out of Stock Online

Please check back later for updated availability.

Product Details

ISBN-13: 2900078747686
Publisher: McGraw-Hill Professional Publishing
Publication date: 01/18/2007
Series: BROWN: INTRO TO BUSINESS Series
Edition description: Student
Pages: 768
Product dimensions: 6.50(w) x 1.50(h) x 9.50(d)

Table of Contents

Glencoe Introduction to Business © 2008
Unit 1 - The Economy and You

Chapter 1: Basic Economic ConceptsChapter 2: Economic Resources and SystemsChapter 3: Economic Activities in a Changing WorldChapter 4: Business Ethics and Social Responsibilities
Unit 2 - Owning and Operating a Business
Chapter 5: Entrepreneurship and Small BusinessChapter 6: Business Ownership and OperationsChapter 7: Business ManagementChapter 8: Leadership in ManagementChapter 9: The Impact of Technology in Education
Unit 3 - Influences on Business
Chapter 10: Business in a Global EconomyChapter 11: The Role of Government in BusinessChapter 12: Money and Financial Institutions
Unit 4 - Marketing
Chapter 13: Marketing in Today’s WorldChapter 14: Advertising: The Art of Attracting an Audience
Unit 5 - Human Resources
Chapter 15: Human Resources ManagementChapter 16: Culture and Diversity in Business
Unit 6 - Financial and Technological Resources
Chapter 17: Managing Business FinancesChapter 18: Technology in the WorkplaceChapter 19: Basic Computers
Unit 7 - Career Planning in a Global Economy
Chapter 20: Developing a Career PlanChapter 21: Getting a Job
Unit 8 - Buying Goods and Services
Chapter 22: Making Consumer DecisionsChatper 23: Consumer Rights and ResponsibilitiesChapter 24: Protecting Consumers
Unit 9 - Credit
Chapter 25: The Basics of CreditChapter 26: How to Get and Keep CreditChapter 27: Credit and the Law
Unit 10 - Money Management
Chapter 28: Managing Personal FinancesChapter 29: Checking AccountsChapter 30: Savings AccountsChapter 31: Investing in Bonds and StocksChapter 32: Real Estate and Other Investment Options
Unit 11 - Risk Management
Chapter 33: The Basics of Risk ManagementChapter 34: Vehicle and Property InsuranceChapter 35: Life and Health Insurance

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews