An Introduction to e-Business: Management and Strategy

An Introduction to e-Business: Management and Strategy

by Colin Combe
Pub. Date:
Taylor & Francis
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An Introduction to e-Business: Management and Strategy

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form that environment.

Product Details

ISBN-13: 9780750667319
Publisher: Taylor & Francis
Publication date: 03/31/2006
Edition description: New Edition
Pages: 448
Sales rank: 940,312
Product dimensions: 7.50(w) x 9.75(h) x 0.90(d)

Table of Contents

Preface; Acknowledgements; Author information; 1 Introduction; 2 E-business technology; 3 E-business: markets and models; 4 E-business economics; 5 E-marketing; 6 The internet: law, privacy, trust and security; 7 The management of e-business; 8 E-business strategy: formulation; 9 E-business strategy: implementation; 10 E-business strategy: evaluation; 11 Gaining and sustaining a competitive advantage; 12 The future for e-business; Case studies:; e-Bay;; Yahoo!;; Glossary; List of companies; Index

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