Introduction to Mass Communication: Media Literacy and Culture / Edition 5
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
1. Mass Communication, Culture, and Media Literacy 2. The Evolving Mass Communication Process Part Two: Media, Media Industries, and Media Audiences 3. Books 4. Newspapers 5. Magazines 6. Film 7. Radio, Recording, and Popular Music 8. Television, Cable, and Mobile Video 9. Video Games 10. The Internet and the World Wide Web Part Three: Supporting Industries 11. Public Relations 12. Advertising Part Four: Mass-Mediated Culture in the Information Age 13. Theories and Effects of Mass Communication 14. Media Freedom, Regulation, and Ethics 15. Global Media