Introduction to Mass Communication: Media Literacy and Culture, with Free Media Interactive Student CD-ROM and PowerWeb

Introduction to Mass Communication: Media Literacy and Culture, with Free Media Interactive Student CD-ROM and PowerWeb

by Stanley J. Baran

Other Format(Older Edition)

$94.75

Product Details

ISBN-13: 9780072564945
Publisher: McGraw-Hill Companies, The
Publication date: 01/28/2002
Edition description: Older Edition
Product dimensions: 7.80(w) x 9.90(h) x 0.90(d)

Table of Contents

PART 1. LAYING THE GROUNDWORK

1. Mass Communication, Culture, and Mass Media

2. Media Literacy and Culture

3. The Internet and the World Wide Web: Changing the Paradigm

PART II. MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES

4. Books

5. Newspapers

6. Magazines

7. Film

8. Radio and Sound Recording

9. Television

PART III. SUPPORTING INDUSTRIES

10. Public Relations

11. Advertising

PART IV. MASS MEDIATED CULTURE IN THE INFORMATION AGE

12. Theories of Mass Communication

13. Mass Communication Research and Effects

14. Media Freedom, Regulation, and Ethics

15. Global Media

Glossary

References

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