Introduction to Mass Communication: Media Literacy and Culture, with Free Media Interactive Student CD-ROM and PowerWeb

Introduction to Mass Communication: Media Literacy and Culture, with Free Media Interactive Student CD-ROM and PowerWeb

by Stanley J. Baran

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Overview

Introduction to Mass Communication: Media Literacy and Culture, with Free Media Interactive Student CD-ROM and PowerWeb by Stanley J. Baran

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

Product Details

ISBN-13: 9780072564945
Publisher: McGraw-Hill Companies, The
Publication date: 01/28/2002
Edition description: Older Edition
Product dimensions: 7.80(w) x 9.90(h) x 0.90(d)

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