This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
|Publisher:||McGraw-Hill Companies, The|
|Edition description:||Older Edition|
|Product dimensions:||7.80(w) x 9.90(h) x 0.90(d)|