Introduction to Mass Communication

Introduction to Mass Communication

by Warren Kendall Agee, Edwin Emery, Ault

Paperback(Older Edition)

$45.35

Overview

The twelfth edition of Introduction to Mass Communications accomplishes two goals essential for a mass communications textbook on the threshold of the twenty-first century. It plunges into the stimulating, still uncertain electronic realm of cyberspace. At the same time, it also examines traditional mass media with the depth and perception associated with previous editions. This text is user-friendly and replete with up-to-the-minute insights into contemporary mass communications practice. In a scholarly manner, Agee and Ault describe the historical evolution that has brought today's methods and ethical principles into being.

Product Details

ISBN-13: 9780673468833
Publisher: Addison-Wesley Educational Publishers, Inc.
Publication date: 11/28/1993
Edition description: Older Edition
Pages: 512

Table of Contents

I. THE MEDIA'S CRUCIAL ROLE.

1. Global Reach Of The Media.

2. The Media's Social Impact.

3. Historic Press Freedoms.

4. Audience Research: Concepts And Applications.

II. THE PRINT MEDIA.

5. Newspapers.

6. Magazines.

7. Book Publishing.

III. RADIO AND POPULAR MUSIC.

8. Radio.

9. Popular Music.

IV. THE VISUAL ELECTRONIC AND FILM MEDIA.

10. Television.

11. Cable Television.

12. Video.

13. Photographic And Graphic Communications.

14. The Film.

V. THE PERSUASIVE PROFESSIONS.

15. Advertising.

16. Public Relations.

VI. COMMUNICATIONS WORLDWIDE.

17. International Mass Communications.

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