Introduction to Music Publishing for Musicians: Business and Creative Perspectives for the New Music Industry

by Bobby Borg, Michael Eames

Overview

Want the lowdown on making great music, promoting it, and protecting it-all while earning the royalties you deserve? This is the essential guide for students and professionals, written by two industry veterans. The second edition contains updated information on AI tools, streaming, new strategies for pitching and placing songs, and much more.

Product Details

ISBN-13:	9781538153390
Publisher:	Bloomsbury Academic
Publication date:	06/03/2021
Series:	Music Pro Guides
Pages:	352
Product dimensions:	7.98(w) x 10.06(h) x 0.76(d)

About the Author

Bobby Borg, MCM is a former recording/touring artist, founder of Bobby Borg Consulting, and author of Business Basics for Musicians, Music Marketing for the DIY Musician, Personal Finance for Musicians, and Music Industry Internships. He is also a full-time assistant professor of practice for the music industry program at USC's famed Thornton School of Music.

Michael Eames is a trained composer, songwriter, and pianist with experience in film scoring. He is the President and co-founder of PEN Music Group, Inc., an advisor to the Independent Publisher Advisory Council (IPAC) of the National Music Publisher's Association (NMPA) and an advisory to the Songwriters Of North America (SONA).

Table of Contents

Contents
Foreword by Michael Laskow
Welcome Fam—Both New and Existing: Here’s What’s Updated and Improved.
Preface
Acknowledgments
Section 1: The Basics of Copyright
Introduction
1.Definition, Formation, and Rights
2.Exceptions to Your Rights
3.Joint Works (AKA Collaborations)
4.Duration of Copyright
5.Copyright Registration and Notice
6.Copyright Infringement
7.Sound Recordings Are Copyrights, Too
8.Copyright Amendments and Additions
9.End-of-Section Frequently Asked Questions

Section 2: Types of Publishing Income
Introduction
10.Mechanical Royalties
11.Performance Royalties
12.Synchronization Fees
13.Print Royalties
14.Electronic Transmissions: Streams, Videos, and More
15.Subpublishing Income Part 1: Four Food Groups Ex-United States
16.Subpublishing Income Part 2: Subpublishers
17.End-of-Section Frequently Asked Questions

Section 3: Publishing Companies and Types of Deals
Introduction
18.What Established Music Publishers Can Do for Your Career
19.Types of Deals with Publishing Companies
20.Other Contract Deal Points with Publishing Companies
21.Synch Exploitation Deals for Independent DIY Musicians
22.Starting Your Own Publishing Company
23.End-of-Section Frequently Asked Questions

Section 4: Creative Matters of Music Publishing
Introduction
24.The Magnificent and Scientific Power of Music
25.Start Preparing for the Creative Process
26.Basic Elements of Popular Songs
27.Uniqueness: Being Most Advanced Yet Still Acceptable
28.Product Innovation: Thirty-Nine Ways to Monetize One Song
29.Placing Music Part 1: Ten Out-of-the-Box Methods
30.Placing Music Part 2: Seven More Conventional Methods
31.Pitching Your Music Like a Pro
32.Promoting Music Part 1: Publicity, Advertising, and Online
33.Promoting Music Part 2: Direct Marketing and Face-to-Face Selling
34.End-of-Section Frequently Asked Questions

Section 5:Interviews with Today’s CREATIVE Pros
Introduction
35. Publishing Deals and Getting Signed with Mikey Wax
36. Music Production with Heather Holley
37. Video Games with Inon Zur
38. TV And Film Work with Josh Bartholomew
39. Beat and Sample Creation with Sam Barsh
40. Collaborations and Songwriter Teams with Max Billion
41. Documentary Work with Miriam Cutler
42. Trailer Composing with Simone Benyacar
43. Songwriter Mentorship with Pam Sheyne
44. Advertising Work with Brian Banks
45.End-of-Section Frequently Asked Questions

Section 6: Interviews with Today’s BUSINESS Pros
Introduction
46. The Value of Copyright (Present and Future) with Greg Victoroff
47. Artificial Intelligence And Other Tech With Dr. Morten Bay
48. The Business of Rights Management Companies and A&R With Jake Versluis
49. Tracking and Collecting Royalties With David Quan
50. Digital Analytics in the Music Business with Joe Poindexter
51. The Hustle of Song Promotion VIA DSP Playlisting With Mike Warner
52. The Hustle of Music Placements and A&R With Michael Laskow
53. Catalog Acquisitions With Jeff Brabec
54. The Future of Music 2030 and Beyond with Jim Griffin
55. Congress’ New AI Bill with Jane Davidson

56. End-of-Section Frequently Asked Questions

Section 7: MORE Things You Need to Know about Music Publishing’s Future
Introduction
57.EXPANDING ON Music Publishing’s Future Part 1: Legislation to Watch
58.EXPANDING ON Music Publishing’s Future Part 2: The Bigger Picture
59.End-of-Section Frequently Asked Questions

Section 8: It’s a Wrap!
Introduction

60.Review of Music Publishing in a Nutshell
Glossary of Terms
Music Publishing Resources
End-of-Chapter Quizzes
Chapter Activity Assignments
Appendix A: Bobby’s Secret Answers to “Do You Know That…”
Appendix B: Michael’s Extras: Sample Work For Hire Agreement For a Session Player
Appendix C: Michael’s Extras: Sample General Brief for a TV Show
Appendix D: Michael’s Extras: Sample Combined Synch/Master License
Index

Editorial Reviews

Worth every penny thisis a down-to-earth new book written by two musicians and industry pros (and Music Connection contributors) with decades of experience.

Music Connection Magazine

Michael and Bobby have taken the very complex business of music publishing and crystallized it into a compact and easy-to-understand reference book that will be a huge asset to musicians of all levels of experience. It is crucial in this new digital era of music that all musicians and artists understand their business and the important role their songs play in the overall musical eco-system. For anyone desiring to get an overview on the business of songs, Intro to Music Publishing for Musicians: Second Edition is an essential read.” —David Israelite, president & CEO, National Music Publishers' Association (NMPA)

“An extremely well-laid out and easy-to-read book that provides a strong foundation to both the business and creative aspects of the music publishing industry today. This book is a must-read!” —Michael K. Garcia, chair, music industry program, Thornton School of Music, The University of Southern California

From the Publisher

An extremely well-laid out and easy-to-read book that provides a strong foundation to both the business and creative aspects of the music publishing industry today. This book is a must-read!

Michael K. Garcia

Michael and Bobby have taken the very complex business of music publishing and crystallized it into a compact and easy-to-understand reference book that will be a huge asset to musicians of all levels of experience. It is crucial in this new digital era of music that all musicians and artists understand their business and the important role their songs play in the overall musical eco-system. For anyone desiring to get an overview on the business of songs, Intro to Music Publishing for Musicians: Second Edition is an essential read.

David Israelite