Introduction to Online Market and Industry Research / Edition 1 available in Hardcover
- Pub. Date:
- Cengage Learning
Introduction to Online Market and Industry Research provides workable search strategies and valuable data source information to both inexperienced and experienced industry researchers. Market research strategies offer business managers a precise picture of the environment in which they operate and thus supporting informed decision making. Critical data source reviews lead to cost-effective purchase decisions for research managers. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant - but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in business research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.
About the Author
Cynthia L. Shamel, entrepreneur and small business owner, founded Shamel Information Services in 1998, offering competitive intelligence and business research to clients ranging from sole proprietors to multinational corporations. She served as a college reference librarian and taught in a library technology program before launching her research business. Ms. Shamel obtained her Master of Library Science degree from Indiana University in 1990, and also holds a B.A. in geography. Ms. Shamel has spoken at industry and information professional conferences on marketing and competitive intelligence and has been published in Searcher Magazine, FreePint, Connections, and Community & Junior College Libraries. She is a member of the Special Libraries Association and 2003-2004 President of the Association of Independent Information Professionals.
Table of Contents
1. Definition and Strategy 2. Research Case Study on Rocky Mountain Country Club 3. Market and Industry Research Problems and Solutions 4. Market and Industry Research Data Source Evaluations and Reviews Appendices A: Directory of Online Business Data Sources Appendices B: Directory of Online Business Data Publishers Appendices C: Business Data Source Rating Survey Appendices D: Contributor Biographies Index