Pub. Date:
Cengage Learning
Introduction to Psychology / Edition 10

Introduction to Psychology / Edition 10


View All Available Formats & Editions
Current price is , Original price is $239.95. You
Select a Purchase Option
  • purchase options
    $50.20 $239.95 Save 79% Current price is $50.20, Original price is $239.95. You Save 79.07897478641384%.
    • Free return shipping at the end of the rental period details
    • Textbook Rentals in 3 Easy Steps  details
    Note: Access code and/or supplemental material are not guaranteed to be included with textbook rental or used textbook.
  • purchase options
    $199.95 $239.95 Save 17% Current price is $199.95, Original price is $239.95. You Save 17%.
  • purchase options
    $109.96 $239.95 Save 54% Current price is $109.96, Original price is $239.95. You Save 54%.
    Note: Access code and/or supplemental material are not guaranteed to be included with textbook rental or used textbook.
  • purchase options


Introduction to Psychology / Edition 10

There is simply no other textbook as effective in getting students excited about and involved with psychology as Plotnik's exceptional text. Using his hallmark "multimedia on the printed page" approach, Rod Plotnik makes the concepts of psychology come to life!Plotnik's book is far more than just a good read and a compelling presentation—it is also a book written by a teacher committed to helping students master the content of psychology. From the side-by-side visual summaries to the concept reviews, Plotnik's text is designed throughout for student mastery. Professors report that all the important content is covered in the Plotnik book—in a way that "hooks" students and gets them to read on. And Plotnik's commitment to teaching extends into the ancillaries that accompany the text. The activities in the Instructor's Manual are exciting, original, and offer truly innovative ways to get students involved in the concepts of the course. In many of today's psychology classrooms, the printed pages is just the beginning! In this exciting new Fifth Edition, Plotnik includes "Links to Learning" at the end of every module that launch students into whole new worlds of interactive learning and exploration. Plotnik also references interactive activities on a variety of CD-ROMs that students can purchase bundled with their textbook, as well as appropriate sections in the Study Guide.

Product Details

ISBN-13: 9781133939535
Publisher: Cengage Learning
Publication date: 01/24/2013
Pages: 752
Sales rank: 233,949
Product dimensions: 9.00(w) x 10.70(h) x 1.10(d)

About the Author

Rod Plotnik earned his Ph.D. as a biological psychologist from the University of Florida and a post doctorate at Yale University. Early in his career, he realized the effectiveness of teaching students through visuals to get them excited about the material, a technique he utilizes throughout INTRODUCTION TO PSYCHOLOGY, now in its Tenth Edition (Cengage Learning, 2014).

Haig Kouyoumdjian's interest in psychology was sparked when he used Rod Plotnik's INTRODUCTION TO PSYCHOLOGY in his first psychology course. He later received a Master of Arts in psychology at San Diego State University, where he had the opportunity to work closely with Rod Plotnik, who at the time was a professor in the department and supervisor of the graduate teaching associates training program. Dr. Kouyoumdjian later earned his Ph.D. as a clinical psychologist from the University of Nebraska, Lincoln. He has been teaching undergraduate psychology courses and authoring introductory psychology textbooks ever since.

Table of Contents

1. DISCOVERING PSYCHOLOGY. Definition and Goals. Modern Approaches. Historical Approaches. Cultural Diversity: Early Discrimination. Research Focus: Taking Class Notes. Careers in Psychology. Research Areas. Application of Study Skills. 2. PSYCHOLOGY AND SCIENCE. Answering Questions. Surveys. Case Study. Cultural Diversity: Use of Placebos. Correlation. Decisions About Doing Research. Scientific Method: Experiment. Research Focus: ADHD Controversies. Application: Research Concerns. 3. BRAIN'S BUILDING BLOCKS. Overview: Human Brain. Neurons: Structure and Function. Neurons versus Nerves. Sending Information. Transmitters. Reflex Responses. Research Focus: What is a Phantom Limb? Cultural Diversity: Plants and Drugs. Application: Fetal Tissue Transplant. 4. INCREDIBLE NERVOUS SYSTEM. Genes and Evolution. Studying the Living Brain. Organization of the Brain Control Center: four Lobes. Limbic System: Old Brain. Endocrine System. Research Focus: Sex Differences in the Brain. Cultural Diversity: Brain Size and Racial Myths. Application: Split Brain. 5. SENSATION. Eye: Vision. Ear: Audition. Vestibular System: Balance. Chemical Senses. Touch. Cultural Diversity: Disgust versus Delight. Research Focus: Mind Over Body? Application: Artificial Senses. 6. PERCEPTION. Perceptual Thresholds. Sensation versus Perception. Rules of Organization. Perceptual Constancy. Depth Perception. Illusions. Research Focus: Subliminal Perception. Cultural Diversity: Influence on Perceptions. ESP: Extrasensory Perception. Application: Creating Perceptions. 7. CONSCIOUSNESS, SLEEP & DREAMS. Continuum of Consciousness.Rhythms of Sleeping and Waking. World of Sleep. Research Focus: Circadian Reference. Cultural Diversity: Incidence of Sad. World of Dreams. Application: Sleep Problems and Treatment. 8. HYPNOSIS & DRUGS. Hypnosis. Drugs: Overview. Stimulants. Opiates. Hallucinogens. Alcohol. Cultural Diversity: Alcoholism Rates. Marijuana. Research Focus: Drug Prevention. 9. CLASSICAL CONDITIONING. Three Kinds of Learning. Procedure: Classical Conditioning. Other Conditioning Concepts. Adaptive Value and Uses. Three Explanations. Research Focus: Conditioning Little Albert. Cultural Diversity: Conditioning Dental Fears. Application: Conditioned Fear and Nausea. 10. OPERANT & COGNITIVE APPROACHES. Operant Conditioning. Reinforcers. Schedules of Reinforcement. Other Conditioning Concepts. Cognitive Learning. Biological Factors. Research Focus: Noncompliance. Cultural Diversity: East Meets West. Application: Behavior Modification. 11. TYPES OF MEMORY. Three Types of Memory. Sensory Memory: Recording. Short-term Memory: Working. Long-term Memory: Storing. Research Focus: Do Emotions Affect Memory? Encoding: Transferring. Repressed Memories. Cultural Diversity: Oral versus Written. Application: Unusual Memories. 12. REMEMBERING & FORGETTING. Organizatoin of Memories. Forgetting Curves. Reasons for Forgetting. Biological Bases of Memory. Mnemonics: Memorization Methods. Cultural Diversity: Aborigines versus White Australians. Research Focus: False Memories. Application: Eyewitness Testimony. 13. INTELLIGENCE. Defining Intelligence. Measuring Intelligence. Potential Problems of IQ Testing. Nature-Nurture Question. Cultural Diversity: Races, IQ, and Immigration. Research Focus: New Approaches. Application: Intervention Programs. 14. THOUGHT & LANGUAGE. Forming Concepts. Solving Problems. Thinking Creatively. Language: Basic Rules. Acquiring Language. Reason, Thought, and Language. Research Focus: Dyslexia. Cultural Diversity: Influences on Thinking. Application: Do Animals Have Language? 15. MOTIVATION. Theories of Motivation. Biological and Social Needs. Hunger. Sexual Behavior. AIDS. Cultural Diversity: Female Circumcision. Achievement. Research Focus: Immigrant Students. Application: Eating Problems & Treatment. 16. EMOTION. Peripheral Theories. Cognitive Appraisal Theory. Universal Facial Expressions. Functions of Emotions. Happiness. Cultural Diversity: Emotions Across Culture. Research Focus: Emotional Intelligence. Application: Lie Detection. 17. INFANCY & CHILDHOOD. Prenatal Influences. Newborn's Abilities. Emotional Development. Research Focus: Temperament. Cognitive Development. Social Development. Cultural Diversity: Gender Roles. Application: Child Abuse. 18. ADOLESCENCE & ADULTHOOD. Puberty & Sexual Behavior. Cognitive & Emotional Changes. Personality & Social Changes. Gender Roles, Love & Relationships. Research Focus: Happy Marriages. Cultural Diversity: Preferences for Partners. Physical Changes: Aging. Application: Suicide. 19. FREUDIAN & HUMANISTIC THEORIES. Freud's Psychodynamic Theory. Divisions of the Mind. Developmental Stages. Freud's Followers & Critics. Humanistic Theories. Cultural Diversity: Unexpected High Achievement. Research Focus: Shyness. Application: Assessment-Projective Tests. 20. SOCIAL COGNITIVE & TRAIT THEORIES. Social Cognitive Theory. Trait Theory. Genetic Influences on Trait. Evaluation of Trait Theory. Research Focus: 180-Degree Change. Cultural Diversity: Resolving Conflicts. Four Theories of Personality. Application: Assessment: Assessment-Objective-Test. 21. HEALTH, STRESS, & COPING. Appraisal. Physiological Responses. Stressful Experiences. Personality & Social Factors. Kinds of Coping. Research Focus: Coping with Trauma. Cultural Diversity: Tibetan Monks. Application: Stress Management Programs. 22. DISORDERS I: DEFINITION & ANXIETY DISORDERS. Three Approaches. Assessing Mental Disorders. Diagnosing Mental Disorders. Anxiety Disorders. Somatoform Disorders. Cultural Diversity: An Asian Disorder. Research Focus: School Shootings. Application: Treating Phobias. Mood Disorders. Electroconvulsive Therapy. Personality Disorders. Schizophrenia. Dissociative Disorders. Cultural Diversity: Interpreting Symptoms. Research Focus: Exercise versus Drugs. Application: Dealing with Mild Depression. 23. DISORDERS II: MOOD DISORDER & SCHIZOPHRENIA. Mood Disorders. Electroconvulsive Therapy. Personality Disorders. Schizophrenia. Dissociative Disorders. Cultural Diversity: Interpreting Symptoms. Research Focus: Brain Imaging. Application: Dealing with Mild Depression. 24. THERAPIES. Historical Background. Questions about Psychotherapy. Insight Therapies. Behavior Therapy. Review: Evaluation of Approaches. Cultural Diversity: Different Healer. Research Focus: EMDR-New Therapy. Application: Cognitive-Behavior Techniques. 25. SOCIAL PSYCHOLOGY. Perceiving Others. Attributions. Research Focus: Attribution & Grades. Attitudes. Social & Group Influences. Aggression. Cultural Diversity: National Attitudes & Behaviors. Application: Controlling Aggression.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Introduction to Psychology 0 out of 5 based on 0 ratings. 0 reviews.