Investing in a Sustainable World: Why Green Is the New Color of Money on Wall Street

Investing in a Sustainable World: Why Green Is the New Color of Money on Wall Street

by Matthew J. KIERNAN

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Overview

Investing in a Sustainable World: Why Green Is the New Color of Money on Wall Street by Matthew J. KIERNAN

For business and investors, there's no doubt about it: The smart money is going green...and the growing movement toward ecologically forward-thinking companies is quickly becoming bigger and bigger. What may be surprising to some is that socially responsible organizations aren't just doing the right thing for the environment, they are also paying off financially, making their investors money and increasing the bottom line. Investing in a Sustainable World offers clear proof, through facts, figures, and hard documentation, that "going green" leads directly to better stock market performance...and that investors and companies who ignore it will, in fact, lose money. The book reveals the most powerful global mega-trends-from the ongoing focus on emerging markets to natural resource depletion-which are transforming the very basis on which companies will compete, and offers an approach to sustainability-enhanced investing beneficial to both investors and companies. Revolutionary and backed by undeniable statistics, this book shows the clear link between sustainability initiatives and clear-cut profitability.

Product Details

ISBN-13: 9780814410936
Publisher: AMACOM
Publication date: 11/12/2008
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 320
File size: 2 MB

About the Author

Matthew J. Kiernan, Ph.D. (Ontario, Canada) is Founder and Chief Executive of Innovest Strategic Value Advisors, Inc., the #1 ranked sustainability investment research firm in the world, with offices in New York, Tokyo, London, Paris, Sydney, San Francisc

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