This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
|Publisher:||Grand Central Publishing|
|Sold by:||Hachette Digital, Inc.|
|File size:||602 KB|
About the Author
Harry Beckwith heads Beckwith Partners, a marketing firm that has advised twenty-three Fortune 200 clients-including Microsoft, General Motors, and Target-and many venture-capitalized start-ups in customer relationships and communications strategies. A Phi Beta Kappa graduate of Stanford and winner of the American Marketing Association's Effie, Beckwith also is an internationally acclaimed speaker and teacher on marketing and branding.
Most Helpful Customer Reviews
Subscribers to Invisible Ink, Beckwith's e-newsletter, will get monthly reminders of some of the key strategies detailed in Beckwith's books - along with updated takes on what's happening in marketing today. A great additon to Beckwith's many fantastic books!
Busy people will appreciate Beckwith¿s writing style and his ability to present the complex in a straightforward manner. The Invisible Touch presents four key concepts of marketing (price, brand, packaging, and relationships) and drives home salient points using examples we see daily but never stop to analyze. CEOs, entrepreneurs, web page designers, and service oriented businesses learn to appreciate the subtleties of marketing. ** CEOs will revisit existing marketing plans with `new eyes¿ and passion. ** Entrepreneurs will gain insight to the nuances of marketing and an appreciation for the importance of a good marketing plan ¿ one written on paper, not just carried around in your head. ** Web page designers will find that The Invisible Touch is an excellent resource and reading reference for customers. ** Service oriented businesses will particularly appreciate Beckwith¿s ability to provide insights to marketing the intangibles of service. ** From a personal coach's perspective, home business and entrepreneurial clients have found this book helpful in determining whether to do the marketing themselves or hire a marketing specialist. Fast read for the busy person. You¿ll want to keep this book handy.